Sanming City's Agricultural Product Consumption Booms as Quality Supply Anchors New Demand

In September, Sanming's mountains and plains were filled with the fragrance of harvest as tea farmers plucked fresh leaves, tourists experienced fruit picking, and trucks delivered fresh, high-quality agricultural products to destinations nationwide. A "symphony" promoting agricultural product consumption was in full swing. Guided by market demand, Sanming City made efforts to boost agricultural product consumption by optimizing supply, innovating distribution, and activating the market. This helped to drive rural industrial development and increase farmers' incomes.

Key Takeaways:

• Sanming City's total agricultural, forestry, animal husbandry, and fishery output value reached 18.173 billion yuan in the first half of this year, a 3.8% increase, ranking third in the province in terms of growth rate.
• The city has a total of 875 agricultural products certified under the "Three Products, One Standard" program, and 40 products have been included in the National Catalogue of Famous, Special, and New Agricultural Products.
• Agricultural product consumption is increasingly focused on quality and personalization, with consumer demand for branded agricultural products rapidly growing.
• Sanming has prioritized agricultural product branding as a key component of boosting the agricultural industry, aiming to improve the production of "three products and one standard" and the development of raw material bases.
• The city has formulated and issued the "Implementation Plan for the Construction of Sanming City's 'Green City Bright Products' and 'Green City Bright Scenery' Regional Public Brands" to promote the high-quality development of characteristic modern agriculture.
• The city's agricultural product quality and safety monitoring pass rate remains above 99%.
• E-commerce platforms, such as the "Express Delivery + Jianning Yellow Peaches" agricultural support livestream, have contributed to the booming development of rural e-commerce in Sanming.
• The city's "combination of online and offline" approach has helped to create a "road out of the mountains" for agricultural products and enable "local specialties" to enter a broader "big market."

Statistics:

• 20 local buyers reached over 30 companies in Yiwu with over 30 purchasing agreements totaling over 30 million yuan.
• The number of orders for the "Express Delivery + Jianning Yellow Peaches" agricultural support livestream exceeded 30,000, with nearly 90,000 kilograms of yellow peaches sold.
• From January to July this year, the municipal commerce department organized over 669 livestreaming events for key e-commerce companies, driving online sales exceeding 68 million yuan.

Sources:

• ews.gov.cn (2023-08-17) (china.gov)
• Government website of Sanming (official website)