Sanya's Tourism Standardization Efforts Led by Zheng Yinhe

Sanya's tourism standardization work has achieved significant progress in recent years, with the city's standards becoming a model for other areas. At the core of this success is Zheng Yinhe, chief engineer of tourism standardization in the Office of the Municipal Tourism Standardization Construction Leading Group. With a decade of dedication to promoting tourism standardization, Zheng has been instrumental in driving Sanya's tourism industry towards high-quality development. His persistence and love for this work have earned him recognition as a high-level C-type talent in Hainan Free Trade Port and a key expert in contact and service of Sanya Municipal Party Committee.

Key Takeaways:

• Zheng Yinhe has been a driving force behind Sanya's tourism standardization efforts, with a decade of dedication to promoting standardization and quality development in the industry.
• He has led or participated in the formulation and revision of 16 provincial and municipal tourism standards, and the review of 8 national and local standards.
• Zheng's work has led to the development of the "Seafood Catering Star Classification and Evaluation" standard, which won the first prize of the National Excellent Tourism Local Standard in 2020.
• He has promoted Sanya and Lingshui to become national tourism standardization demonstration cities (counties), helped Yalong Bay and Haitang Bay to achieve a leap in resort level, and cultivated 77 demonstration enterprises.
• The free trade port standardization cases he compiled were selected as national demonstration typical experiences and promoted on the official website of the Ministry of Culture and Tourism from 2023 to 2024.
• Zheng has also participated in the quality verification of tourism projects, guided the Hainan Provincial Team to win many awards in the National Tourism Hotel Service Skills Competition, and promoted the upgrading of resorts.
• Standardization has become a key driver of high-quality development in the tourism industry, with Zheng Yinhe continuing to contribute to this effort.

Statistics:

• 16 provincial and municipal tourism standards formulated or revised by Zheng Yinhe.
• 8 national and local standards reviewed by Zheng Yinhe.
• 77 demonstration enterprises cultivated by Zheng's work.
• 2 national tourism standardization demonstration cities (counties) promoted by Zheng (Sanya and Lingshui).
• 2 resorts (Yalong Bay and Haitang Bay) helped to achieve a leap in level by Zheng.
• 1 National Excellent Tourism Local Standard won by Zheng's work (the "Seafood Catering Star Classification and Evaluation" standard).
• 1 decade of dedication to promoting tourism standardization by Zheng.

Sources:

• Sanya Municipal People's Government. (2025). Let standards become habits, and let habits conform to standards. Retrieved from http://www.sanya.gov.cn/sanyasite/syyw/202507/fb7fd9f44bce4c87a3fc138a57c31c56.shtml