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Sberbank, Google, and Russia's Federal Agency for Tourism Launch New Training Course for Tourism Industry

Strategic Insights

— 1 min read

As the COVID-19 pandemic continues to impact the tourism industry globally, Sberbank, Google, and Russia's Federal Agency for Tourism have launched a new training course to help small and medium-sized businesses in the industry adapt to the challenging conditions. The course, "Tourism: How to Start a Business and Survive the Storm," is part of the Business Class countrywide initiative and features five modules covering essential business topics such as positioning, taxes, and crisis management. The initiative has already seen significant interest, with over 750,000 registered users since the start of the pandemic, and a notable increase in entrepreneurs using Business Class to improve their business performance.

Key Takeaways:

  • The "Tourism: How to Start a Business and Survive the Storm" course is part of the Business Class countrywide initiative, launched in collaboration with Google and Russia's Federal Agency for Tourism.
  • The course has five modules, each dedicated to one of the following relevant business topics: starting and positioning a business, attracting the target audience, taxes and accounting, team and crisis management.
  • Experts who shared their insights for the course include Ilya Balakhin, Alexey Urvantsev, Dmitry Zaitsev, and Vladislav Drutko.
  • The initiative has seen significant interest, with over 60,000 new registered users since late March, totaling over 750,000 as of today.
  • The course aims to help small and medium-sized businesses in the tourism industry adapt to the challenging conditions caused by the COVID-19 pandemic.
  • The initiative has already seen success, with every tenth new student starting a business, and 59% of entrepreneurs claiming that Business Class helped them improve their business performance, such as AOV, revenue, and number of customers.

Statistics:

  • Over 60,000 new registered users since late March, totaling over 750,000 users as of today.
  • The tourism industry in Russia accounts for 10% of the world's workforce and is the first by the number of exported services.
  • The industry's total annual turnover, including domestic and outbound tourism, stood at RUB 3.7 trillion in 2020.
  • 59% of entrepreneurs claim that Business Class helped them improve their business performance, such as AOV, revenue, and number of customers.
  • 1 in 10 new students (or 10%) started a business after completing a Business Class course.

Sources:

  • Anatoly Popov, Deputy Chairman of the Executive Board, Sberbank.
  • Zarina Doguzova, Head of the Russian Federal Agency for Tourism, 2020.
  • Al Bawaba (Albawaba.com), 2020.

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