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Tourism

SBM Bank Kenya and Serena Hotels Partner to Boost Domestic Tourism and Lifestyle Spending

Strategic Insights

— 1 min read

SBM Bank Kenya, in partnership with Serena Hotels, has unveiled a wide-ranging agreement to offer discounted access to the chain's lodges, resorts, and city properties to its cardholders. The partnership aims to deepen domestic tourism and lifestyle spending, with SBM cardholders set to enjoy exclusive discounts on food, accommodation, and spa treatments. This move is expected to boost the travel industry in Kenya, while supporting sustainable tourism and regional economic growth.

Key Takeaways:

  • The partnership between SBM Bank Kenya and Serena Hotels will provide SBM cardholders with a 20% discount on all food offers, 15% off accommodation at any Serena property in Kenya, and 10% off spa treatments.
  • The deal is expected to deepen domestic tourism and lifestyle spending, with Kenyans choosing to travel and explore within the country.
  • According to the Tourism Research Institute, domestic bed-nights grew from 4.6 million in 2020 to 5.2 million in 2024, a 12% rise.
  • Serena Hotels runs 22 properties across Africa, including city hotels, a beach resort, and several camps and lodges in Kenya, offering domestic travelers a wide variety of escape options.
  • Consumer spending is shifting rapidly toward dining, wellness, and self-care, making the SBM-Serena bundle timely and relevant.
  • The partnership aims to make African hospitality more accessible and support sustainable tourism and regional economic growth.

Statistics:

  • 20% discount on all food offers for SBM cardholders
  • 15% off accommodation at any Serena property in Kenya for SBM cardholders
  • 10% off spa treatments for SBM cardholders
  • 12% rise in domestic bed-nights from 4.6 million in 2020 to 5.2 million in 2024 (tourism Research Institute)
  • 22 properties across Africa operated by Serena Hotels
  • 4.6 million domestic bed-nights in 2020 (Tourism Research Institute)
  • 5.2 million domestic bed-nights in 2024 (Tourism Research Institute)

Sources:

  • Kenya News Agency - 30 Jun 2025
  • Tourism Research Institute - (no specific date mentioned in the original text)

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