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Sedona SpatialVision Partnership with Acxiom Unveiled

Strategic Insights

— 1 min read

Acxiom Corporation has integrated Sedona SpatialVision, a geo-spatially enhanced data visualization tool, into their Solvitur CIMS 8.0 suite of products. This partnership aims to provide financial services customers with a competitive advantage by optimizing the return on information investment. Sedona SpatialVision will enable customers to ask complex database questions and visualize the results geographically, improving data management and decision-making capabilities.

Key Takeaways:

  • Acxiom's financial services customers will benefit from Sedona SpatialVision's integration, which will provide visual-enhanced geographic information on maps, enabling better data management and decision support.
  • Sedona SpatialVision is designed to be platform-independent, with the use of Java for optimal performance, and can be deployed via the Internet, corporate Intranets, and Extranets.
  • The partnership with Acxiom is expected to yield revenues of $1.5 million for Sedona, with the potential for future growth and expansion.
  • Colin Matthews, President of Sedona, highlighted the strong relationship between Sedona and Acxiom, citing the mutual benefits of the partnership for both companies and their customers.
  • Acxiom's Solvitur CIMS initiative aligns perfectly with Sedona's vision for developing web-enabled business solutions that provide competitive advantage to users throughout an enterprise.
  • Greg Bjorndahl, Division Marketing Leader for Financial Services at Acxiom, emphasized the customizability of SpatialVision to meet clients' specific needs for integrated business solutions.
  • Larry Osterwise, President and CEO of Scangraphics, expressed confidence in the relationship between Acxiom, Oracle, and Sedona, predicting continued growth and success.

Statistics:

  • Sedona SpatialVision is expected to yield revenues of $1.5 million from the partnership with Acxiom.
  • Sedona and Acxiom's partnership now provides access to the most comprehensive and accurate data sources available for Acxiom's clients.
  • SpatialVision is developed purely with Sun Microsystems' Java, making it platform-independent and optimized for performance.
  • Sedona has strategic industry alliances, including Oracle, and is uniquely positioned to address the needs of Oracle database customers.

Sources:

  • Business Wire, Feb. 25, 1999
  • Press Release: Sedona GeoServices, Inc.
  • Oracle Corporation
  • Scangraphics Inc.
  • Direct Marketing Association (DMA)
  • Internet Alliance
  • Individual Reference Services Group (IRSG)
  • Online Privacy Alliance (OPA)

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