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Serengeti Breweries Limited Partners with Tanzania Police for Road Safety Awareness

Strategic Insights

— 1 min read

Serengeti Breweries Limited (SBL) has launched a road safety awareness initiative in partnership with the Tanzania Police, targeting over 100 motorcycle and tricycle drivers in Dar es Salaam. The workshop aimed to educate drivers on responsible drinking and driving, moderation, and the importance of adhering to road safety measures. SBL's Marketing and Innovation Director, Anitha Msangi Rwehumbiza, emphasized the company's commitment to promoting road safety through education and awareness.

Key Takeaways:

  • The partnership between SBL and the Tanzania Police aims to educate and alert road users on responsible drinking and driving to enhance road safety during the festive season.
  • Over 100 motorcycle and tricycle drivers were trained on road safety measures, moderation, and the importance of adhering to traffic rules.
  • SBL staff and police sensitized the drivers on the dangers of drunk driving and the importance of being road safety ambassadors.
  • The company used audiovisual materials and conducted a question-and-answer session to gauge the drivers' level of understanding.
  • SBL also extended awareness to the public through media channels, encouraging moderation and safe drinking practices.
  • The company launched the Drink IQ platform, an e-learning tool available in Swahili and English, to provide information on the content of SBL drinks and responsible drinking practices.
  • Commander Deus Sokoni, Force Attorney and Head of Traffic Education Desk Headquarters, commended SBL's initiative, stating that it will help avert unnecessary on-road accidents and incidents during the festive season.

Statistics:

  • Road accidents are among the major causes of death in Tanzania, attributed largely to road safety negligence, speeding, and drunk driving.
  • The festive season sees a significant increase in road accidents due to negligent driving practices.
  • Over 100 motorcycle and tricycle drivers were trained in the SBL-Tanzania Police road safety awareness initiative.

Sources:

  • Serengeti Breweries Limited press release, no date
  • Interview with Anitha Msangi Rwehumbiza, Marketing and Innovation Director at SBL, no date
  • Statement from Commander Deus Sokoni, Force Attorney and Head of Traffic Education Desk Headquarters, no date

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