Sign in Subscribe
Tourism

Sergipe State Government Boosts Tourism Promotion in Southeast Region

Strategic Insights

— 1 min read

The Sergipe State Government, through the State Department of Tourism (Setur), is intensifying its tourism promotion efforts in the Southeast region, with a focus on showcasing the state's unique cultural, gastronomic, and natural attractions to travel agents and tour operators. Sergipe will participate in the Travel Next tourism fair, held on August 19th and 20th in Belo Horizonte, Minas Gerais. In addition to the fair, Sergipe will also have an Instagrammable space at Boulevard Shopping Belo Horizonte throughout August, providing visitors with an opportunity to learn more about the state's attractions through visual experiences and promotional materials.

Key Takeaways:

  • Sergipe State Government is stepping up its tourism promotion efforts in the Southeast region through participation in Travel Next tourism fair and an Instagrammable space at Boulevard Shopping Belo Horizonte.
  • The fair, held on August 19th and 20th in Belo Horizonte, will highlight Sergipe's cultural and gastronomic diversity and natural beauty, making it a unique option in the Northeast, especially during peak season.
  • State Secretary of Tourism Marcos Franco emphasized that the initiative in Belo Horizonte is strategic, considering the city's status as one of the country's main tourist source markets.
  • The combination of training and promotion through the fair and the shopping mall space aims to increase visibility and strengthen Sergipe's image as a competitive tourist destination.
  • Sergipe's participation in Travel Next is an opportunity to present its attractions to industry professionals and connect directly with the end consumer.
  • The initiative includes collaboration between Setur and CVC Operadora to promote Sergipe's tourism offerings.

Statistics:

  • Sergipe will participate in the Travel Next tourism fair on August 19th and 20th in Belo Horizonte, Minas Gerais.
  • The content will be showcased at an Instagrammable space at Boulevard Shopping Belo Horizonte throughout August.
  • Sergipe aims to increase its visibility as a tourist destination, especially in the Southeast region.
  • The combination of fair participation and shopping mall promotion is expected to provide a wider reach and strengthen Sergipe's image as a competitive tourist destination.

Sources:

  • https://www.se.gov.br/noticias/desenvolvimento/sergipe_promove_atrativos_turisticos_na_travel_next_em_minas_gerais

Read more