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Tourism

Sergipe State Government Participates in Mega Fam 2025, Boosting Tourism Promotions

Strategic Insights

— 1 min read

The Sergipe State Government, through the State Department of Tourism (Setur), in partnership with the Brazilian Hotel Industry Association of Sergipe (ABIH/SE), made its debut at Mega Fam 2025, a prominent tourism event hosted by EHTL Viagens, one of Brazil's leading tour operators. The event, held in Foz do Iguacu, Parana, from the 13th to the 16th of the month, drew over 700 professionals from various regions of Brazil. During the business roundtables, Sergipe presented its main tourist attractions, cultural events, and gastronomic offerings to hundreds of travel agents selected by the tour operator. The agents received detailed information on itineraries, infrastructure, and unique experiences, enhancing their skills to promote and market Sergipe as a destination.

Key Takeaways:

  • Sergipe State Government participated in Mega Fam 2025 for the first time, partnering with Setur and ABIH/SE.
  • The event hosted over 700 professionals from different regions of Brazil, including travel agents and tour operators.
  • Sergipe presented its main tourist attractions, cultural events, and gastronomic offerings to hundreds of agents through business roundtables.
  • Acting Secretary of State for Tourism Daniela Mesquita emphasized the importance of Sergipe's presence at major events, such as Mega Fam, to increase the visibility of the destination.
  • The participation aimed to boost sales, strengthen tourism as a driver of economic development, and reinforce Sergipe's image as a competitive destination.
  • Direct contact with hundreds of travel agents was seen as a unique opportunity to showcase Sergipe's offerings and guarantee lasting results.
  • The event allowed Sergipe to consolidate its presence in the national market, expand its network of qualified agents, and reinforce its image as a competitive destination in Brazilian tourism.

Statistics:

  • Over 500 travel agents participated in Mega Fam 2025.
  • Approximately 700 professionals from different regions of Brazil attended the event.
  • The event ran from the 13th to the 16th of the month in Foz do Iguacu, Parana.
  • Sergipe presented its offerings to hundreds of agents through business roundtables.

Sources:

  • Setur (Sergipe State Department of Tourism)
  • ABIH/SE (Brazilian Hotel Industry Association of Sergipe)
  • EHTL Viagens (One of Brazil's leading tour operators)

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