Tourism

Sergipe State Government Promotes Tourism in Southeast Brazil

Strategic Insights

Sep 19, 2025 — 1 min read

The Sergipe State Government, through the State Department of Tourism (Setur), has partnered with the Brazilian Hotel Industry Association of Sergipe (ABIH/SE) and Cativa Operadora to promote Sergipe as a destination for travel agents in Southeast Brazil. As part of this strategy, Setur will host a series of roadshows in the states of Minas Gerais and Sao Paulo from September 22nd to 25th, targeting approximately 250 travel agents. The primary goal is to showcase Sergipe's natural beauty, culture, and gastronomy to these agents, with a focus on promoting the 2025-2026 summer season.

Key Takeaways:

The Sergipe State Government, through Setur, aims to increase the state's visibility among tour operators in Southeast Brazil, strengthening its competitiveness in a key tourist source market.
The partnership with ABIH/SE and Cativa Operadora expands Sergipe's reach and presence in the Southeast, allowing the state to attract tourists seeking unique experiences.
Sergipe will participate in roadshows in Minas Gerais (Uberlandia and Uberaba on September 22nd and 23rd) and Sao Paulo (Sao Jose do Rio Preto on September 24th and Ribeirao Preto on September 25th).
Travel agents will have the opportunity to learn about Sergipe's main attractions and the state's strategic position in the Northeast region.
The initiative aims to consolidate Sergipe as an attractive and competitive option, especially during the peak summer season.
The partnership strengthens Sergipe's presence in the Southeast, highlighting the state's unique cultural, gastronomic, and natural attractions.

Statistics:

Approximately 250 travel agents will participate in the roadshows in Minas Gerais and Sao Paulo.
Sergipe aims to promote its 2025-2026 summer season to these travel agents.
The partnership with ABIH/SE and Cativa Operadora will strengthen Sergipe's competitiveness in a key tourist source market.

Sources:

Sergipe State Government news release (no date mentioned)
[1] https://www.se.gov.br/noticias/desenvolvimento/governo_do_estado_promove_destino_sergipe_no_sudeste_brasileiro

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