Movie actors

Shah Rukh Khan Steals the Show at Met Gala 2025 with $19 Million Media Impact Value

Strategic Insights

May 13, 2025 — 1 min read

Shah Rukh Khan, a 59-year-old Bollywood star, made his debut at the prestigious Met Gala 2025, leaving a lasting impact on social media, despite being largely unknown to the event's hosts and American media. Khan's appearance earned him $19 million in Media Impact Value (MIV), surpassing some of the biggest global superstars. This unexpected achievement has sparked a heated debate about the fame and recognition of international celebrities in the American media.

Key Takeaways:

Shah Rukh Khan, a 59-year-old Bollywood star, attended the Met Gala 2025 for the first time and topped the men's rankings with $19 million in Media Impact Value (MIV).
Khan's MIV of $19 million implies that his red carpet appearance earned him $19 million through just social media, surpassing global superstars like Zendaya and Rihanna.
Khan was ranked third overall in the list, behind K-pop star Lisa ($21.3 million in MIV) and Thai actor Sarocha Chankimha (Freen, $19.5 million).
Priyanka Chopra, another Indian celebrity in attendance, did not feature in the top 10.
Launchmetrics, a leading provider of analytics and insights for the fashion and luxury industries, revealed the official Power Rankings of the gala, detailing which stars and brands generated the most buzz online and earned the highest revenue.
Shah Rukh Khan wore a black ensemble designed by Indian designer Sabyasachi Mukherjee, who had to correct the American media, stating that Khan is "probably the most famous man in the world."

Statistics:

Shah Rukh Khan's $19 million Media Impact Value (MIV) is the highest among all men in the Met Gala 2025 rankings.
K-pop star Lisa earned $21.3 million in MIV, the highest overall.
Thai actor Sarocha Chankimha (Freen) earned $19.5 million in MIV, ranking second among women.
Global superstars Zendaya and Rihanna earned $14.3 million and $13.5 million in MIV, respectively.

Sources:

The Hollywood Reporter
Launchmetrics
Hindustan Times
Met Gala 2025 Official Website
Sabyasachi Mukherjee Website

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