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Shaquille O'Neal Joins Forces with "The JammX Kids" to Fight Obesity and Promote Fitness

Strategic Insights

— 1 min read

Shaquille O'Neal, a three-time NBA champion, has teamed up with "The JammX Kids," a group of nine multi-cultural kids who promote healthy lifestyles through music, dance, and comedy. The collaboration aims to combat the growing obesity epidemic and encourage kids to get active and eat smart. "The JammX Kids" DVD series, backed by Warner Home Video, is set to launch on March 21, 2006, coinciding with two television specials on Kids' WB! and the release of their first CD and music video.

Key Takeaways:

  • Shaquille O'Neal, a three-time NBA champion, has partnered with "The JammX Kids" to promote fitness and healthy lifestyles among children.
  • The "JammX Kids" DVD series, produced by Lightforce Entertainment, features original music, dance, comedy, and drama to encourage kids to be more physically active.
  • According to research studies, kids between the ages of 6 and 18 spend an average of 6 to 7 1/2 hours per day consuming media, leading to a sedentary lifestyle.
  • New technology has replaced active playtime with sedentary activities, with experts warning that if the trend continues, today's kids may be the first generation to not live longer than their parents.
  • Shaquille O'Neal has a history of supporting children's organizations, including the Safe Surfin' Foundation, Reading Is Fundamental, and the Boys and Girls Clubs of America.
  • "The JammX Kids" aim to build strong bodies and positive mental attitudes through a well-balanced diet and regular exercise, making it fun and effective for kids to adopt healthy habits.

Statistics:

  • Average daily media consumption among kids aged 6-18 is 6 to 7 1/2 hours.
  • Obesity threatens to reduce life expectancy by five years and is on track to surpass tobacco as the leading cause of preventable death.
  • "The JammX Kids" DVD series is set to launch on March 21, 2006, coinciding with two television specials on Kids' WB! and the release of their first CD and music video.

Sources:

  • "The JammX Kids" DVD series, distributed by Warner Home Video, will be preceded by two television specials broadcast on Kids' WB! in March 2006.

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