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ShedFest 25: A Global Celebration of Independent Beer and Music

Strategic Insights

— 1 min read

ShedFest 25 is a global celebration of independent beer and great music, broadcast live from Sheffield by Ale & Radio, the world's only 24/7 beer-themed radio station. The festival will feature a full weekend of nonstop live-recorded music from artists past and present, spanning all eras and genres, giving listeners the perfect soundtrack to their long weekend. The event will be streamed across the UK and around the world, uniting a global community of beer lovers and music fans.

Key Takeaways:

  • The festival will feature a range of "virtual stages" curated by independent breweries and craft producers, including Abbeydale Brewery, Triple Point Brewery, Bang the Elephant, and others.
  • Various independent breweries and craft producers are offering special discounts to listeners, using the code SHEDFEST25, and providing a curated selection of beers, merchandise, and snacks.
  • The festival is proud to be supported by SIBA (Society of Independent Brewers) as part of their Independent Beer Campaign, which champions independent breweries across the UK.
  • Listeners can stream the festival experience through aleandradio.co.uk/shedfest or through the free Mixcloud app, and can interact through an interactive stream wall where fans can upload their own photos, see the live schedule and lineup, and chat with fellow listeners.
  • The festival also features a special beer box curated by Overtone Brewing, which includes a selection of beers, merchandise, and charity items, available for order through their webshop.
  • Curry Smugglers will be attending the festival, offering innovative Indian snacks packaged in beer cans, perfect for festival munching.

Statistics:

  • 24/7 beer-themed radio station Ale & Radio will be broadcasting live from Sheffield.
  • The festival will feature a full weekend of nonstop live-recorded music.
  • Over 10 sponsored "virtual stages" curated by independent breweries and craft producers will be presented during the festival.
  • Over 5 independent breweries and craft producers are offering special discounts to listeners, using the code SHEDFEST25.
  • The festival is supported by SIBA (Society of Independent Brewers) as part of their Independent Beer Campaign.
  • The festival will be streamed across the UK and around the world, reaching a global community of beer lovers and music fans.

Sources:

  • Ale & Radio - the world's only 24/7 beer-themed radio station
  • Abbeydale Brewery
  • Triple Point Brewery
  • Bang the Elephant
  • Overtone Brewing
  • SIBA (Society of Independent Brewers) as part of their Independent Beer Campaign
  • Curry Smugglers

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