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SHOWTIME and FYE Partner for Britney Spears Concert Promotions

Strategic Insights

— 1 min read

Music enthusiasts can collect $25 gift cards from FYE stores by subscribing to SHOWTIME in time for the Britney Spears live concert on March 28. The concert, part of Britney's World Tour 2004, will be available in HD and will be promoted through various channels, including national cable TV, radio, and print advertising. In-store promotions at FYE locations nationwide will feature posters, counter cards, shelf talkers, and listening and viewing stations, while SHOWTIME will offer a national sweepstakes with a grand-prize winner receiving front-row tickets to the concert.

Key Takeaways:

  • The partnership between SHOWTIME and FYE will provide new subscribers with $25 gift cards that can be used at FYE retail stores or online at fye.com.
  • The Britney Spears live concert will be promoted through in-store tactics, including posters, counter cards, shelf talkers, and "listening and viewing stations" in FYE locations nationwide.
  • SHOWTIME will provide national sweepstakes with a grand-prize winner receiving front-row tickets to the concert, round-trip airfare, and hotel accommodations.
  • The concert and promotion will be advertised through national cable TV, national and local radio, and print advertising.
  • Consumers will also be alerted to the campaign through targeted email blasts on the SHOWTIME website (SHO.com) and FYE's website (fye.com).
  • The partnership aims to generate excitement for the Britney Spears event, with radio promotions in over 20 markets and a chance to win Britney-themed gift packs and trips to the live concert event.

Statistics:

  • $25: The value of the gift cards that new subscribers to SHOWTIME will receive.
  • 850: The number of retail stores operated by Trans World Entertainment (FYE) in 47 states and several U.S. territories.
  • $25,000: The estimated value of the sweepstakes prizes, which include front-row tickets to the concert, round-trip airfare, and hotel accommodations.
  • 20: The number of markets where radio promotions will be conducted to generate excitement for the Britney Spears event.

Sources:

  • "NEW YORK, March 1 /PRNewswire/ --"
  • http://www.sho.com/
  • http://www.fye.com/
  • Trans World Entertainment:
  • Showtime Networks Inc.:

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