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Diwali

Silver Shortage Hits Indian Sweet Shops Ahead of Diwali

Strategic Insights

— 1 min read

The Diwali season has brought about a sweet crisis for Indian sweet shops as they struggle to procure silver leaf, a crucial ingredient used to decorate traditional Indian sweets. The soaring silver prices, which have reached Rs 1.9 lakh a kg in the spot market, have made it challenging for shops to source high-grade variants. As a result, some shops are reworking their designs to reduce the use of silver or substituting it with aluminium foil.

Key Takeaways:

  • The silver shortage is affecting the availability and cost of silver foil, used in traditional Indian sweets, with prices increasing by 60% to Rs 8 from Rs 5 last Diwali.
  • Silver prices have reached Rs 1.9 lakh a kg in the spot market, making it challenging for sweet shops to source high-grade variants.
  • Companies like Delhi-based Khoya Mithai and Mumbai-based Parsi Dairy Farm are reworking their designs or sourcing silver from alternative networks to absorb the cost increase.
  • The GST cut on sweets to 5% from Sept 22 is expected to boost retail demand, but the current volatility in silver prices has already affected sweet shop businesses.
  • Some sweet shops, like Suruchi Sweets in West Bengal's Hooghly, have stopped using silver leaf due to unaffordability, while others are cautioning consumers against the use of aluminium foil.

Statistics:

  • Silver prices reached Rs 1.9 lakh a kg in the spot market.
  • The price of one silver leaf (vark) increased by 60% to Rs 8 from Rs 5 last Diwali.
  • A pack of 150 silver leaves now costs Rs 1,200 from Rs 750 before.
  • The GST cut on sweets to 5% from Sept 22 is expected to boost retail demand.

Sources:

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  • Times of India, article by Asmita Dey, 'Mumbai: This Diwali season...'
  • Mehta Equities, quote by Rahul Kalantri
  • Khoya Mithai, quote by Sid Mathur
  • Parsi Dairy Farm, quote by Bakhtyar K Irani
  • Suruchi Sweets, quote by Tapan Kumar Das
  • Agra's Bhagat Halwai, quote by Shivam Bhagat

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