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Chairpersons

Simpli.fi Appoints Cali Tran as its New CEO

Strategic Insights

— 1 min read

Simpli.fi, a leading Advertising Success Platform, has announced the appointment of Cali Tran as its new Chief Executive Officer. Tran will assume this role on June 16, 2025, as part of a succession plan that positions the company for continued growth and success. Founder and CEO Frost Prioleau will transition to the role of Executive Chairman, citing the importance of bringing in fresh perspectives to foster continued innovation.

Key Takeaways:

  • Cali Tran, former CEO of Cision, has been appointed as the new CEO of Simpli.fi, effective June 16, 2025.
  • Tran brings a wealth of experience in scaling businesses and driving transformative growth, with a deep understanding of the media, advertising, and digital marketing landscapes.
  • Prior to joining Simpli.fi, Tran held senior leadership roles at Valassis and Centerfield, where he drove 5x digital revenue expansion and improved gross margin through business operations modernization.
  • Tran earned his AB in History, Cum Laude, from Bowdoin College and his MBA from Harvard Business School.
  • As CEO, Tran aims to build upon the company's strong foundation and lead Simpli.fi into its next phase of growth, with support from founder Frost Prioleau as Executive Chairman.
  • Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands.
  • The company empowers advertisers to maximize relevance in their connections and results delivered across CTV, mobile, display, and other media types.

Statistics:

  • Simpli.fi has executed over 140,000 campaigns for 40,000 advertisers in a typical month.
  • The company has a strong employee commitment and culture of innovation, with a diverse range of experiences and backgrounds.
  • Simpli.fi's investors include leading private equity firms, Blackstone and GTCR.

Sources:

  • "Fort Worth, Texas, June 11, 2025 /PRNewswire/ --" - Simpli.fi press release
  • "Cision" - Cision website
  • "Valassis" - Valassis website
  • "Centerfield" - Centerfield website
  • "North Bridge Venture Partners" - North Bridge Venture Partners website
  • "Ancestry" - Ancestry website
  • "Blackstone" - Blackstone website
  • "GTCR" - GTCR website

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