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Health care industry

Slim-Fast Launches "Big Loser" Advertising Campaign with Whoopi Goldberg

Strategic Insights

— 1 min read

Slim-Fast Foods Company is kicking off the new year with a bold advertising campaign titled "Big Loser," featuring Academy Award winner Whoopi Goldberg as its spokesperson. The campaign aims to inspire Americans to take control of their weight loss journey by showcasing Whoopi's personal success with The Slim-Fast Plan. With a combination of humor and down-to-earth approach, Whoopi invites the nation to join her in her quest to lose weight and achieve a healthier lifestyle.

Key Takeaways:

  • The "Big Loser" campaign is set to break on January 1 on national television, including network, cable, and syndicated stations, as well as in national monthly and weekly print publications.
  • Whoopi Goldberg will star in the campaign, sharing her personal story of weight loss using The Slim-Fast Plan.
  • Slim-Fast is introducing new innovations to its product line, including meal and snack bars and shakes for low-carb lifestyles, as well as high-protein formulations.
  • The Slim-Fast Plan combines nutrient-dense meal replacements and snacks with sensible portions of everyday foods to reduce caloric intake and provide essential nutrients.
  • Slim-Fast offers a clinically proven weight management plan supported by 24 published studies in peer-reviewed medical journals.
  • The plan allows individuals to replace two out of three meals to lose weight and one meal to maintain weight loss, with the option to incorporate healthy snacks in between meals.

Statistics:

  • The Slim-Fast Plan has been supported by 24 published studies in peer-reviewed medical journals.
  • The company's new product innovations, including meal and snack bars and shakes for low-carb lifestyles, will be available on store shelves in January.
  • Whoopi Goldberg has started using The Slim-Fast Plan since late November and is expected to reach her weight loss goal in the coming year.
  • Slim-Fast offers flexible and affordable weight loss solutions, with products available nationwide in retail outlets and free weight loss advice and personalized support available at slimfast.com or through 1-800-SLIM-FAST.

Sources:

  • PRNewswire, "Slim-Fast Foods Company Announces Launch of New Advertising Campaign 'Big Loser' Featuring Whoopi Goldberg" (Dec. 30, no year provided)
  • Company press release, "Slim-Fast Foods Company Announces New Advertising Campaign and Product Innovations" (no date provided)

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