Computer industry

Sony's Market Share Falls in Japan's PC Market

Strategic Insights

Nov 10, 2004 — 1 min read

TOKYO, Nov 11, Asia Pulse - The market share of personal computers in Japan has seen a shift, with Sony Corp.'s (TSE:6758) domestic shipments falling to fifth place in the fiscal first half, according to an MM Research Institute survey. This decline is attributed to increased competition from U.S. manufacturers such as Dell Inc. and Hewlett-Packard Co., who have been expanding their presence in the Japanese market. Meanwhile, Japanese PC manufacturers are struggling to maintain their market share, with Fujitsu Ltd. (TSE:6702) and other domestic manufacturers lagging behind.

Key Takeaways:

Sony Corp.'s market share for domestic shipments of personal computers fell to fifth place in the fiscal first half, from third place a year prior.
PC shipments by U.S. manufacturers such as Dell Inc. and Hewlett-Packard Co. were brisk, expanding their market shares.
Japanese PC manufacturers, including NEC Corp. (TSE:6701) and Fujitsu Ltd. (TSE:6702), decreased their market shares, with Toshiba Corp. (TSE:6502) expanding its market share by increasing product lines for its lower-priced PCs.
U.S. PC manufacturers specializing in corporate-use PCs gained market shares due to price cuts, with Dell expanding its market share to more than 10 per cent for the first time, advancing to third place.
The total domestic PC shipments increased 4 per cent to 5.79 million units in the fiscal first half, with PC shipments for home use dropping 3 per cent.
Gartner Inc. predicts that three of the world's top 10 PC manufacturers, including Japanese firms, are expected to withdraw from PC manufacturing by 2007.

Statistics:

Sony Corp.'s market share fell to 13.4% from 26.6% a year prior.
Dell Inc.'s market share expanded to 10.1% for the first time, advancing to third place.
PC shipments by U.S. manufacturers increased by 7.5% in the fiscal first half.
PC shipments for home use dropped 3% in the fiscal first half.
Total domestic PC shipments increased 4% to 5.79 million units in the fiscal first half.

Sources:

MM Research Institute survey
Nikkei (no date mentioned)
Asia Pulse (Nov 11)

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