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Southwest Airlines Expands to Omaha with Daily Service and Introductory Fares

Strategic Insights

— 1 min read

Southwest Airlines inaugurated daily service from Omaha, Nebraska, on March 4, 1995, with nine daily nonstop flights to three cities: Chicago's Midway Airport, Las Vegas, and Phoenix. The airline's vice president of governmental affairs, Ron Ricks, made the announcement, highlighting the economic benefits of the new service to the city. Omaha became the carrier's 45th city and Nebraska its 22nd state in its route system, offering passengers a convenient option for travel.

Key Takeaways:

  • Southwest Airlines inaugurated daily service from Omaha, Nebraska, on March 4, 1995, with nine daily nonstop flights to three cities: Chicago's Midway Airport, Las Vegas, and Phoenix.
  • The airline's introductory seven-day advance purchase fares were $39 one-way to Chicago, $89 one-way to Las Vegas, and $89 one-way to Phoenix, offering significant savings compared to other carriers.
  • The airline operates from gates 16 and 17 in the North Satellite concourse at Eppley Airfield and will employ about 40 people at the location when fully staffed.
  • Southwest Airlines has been named one of the top 10 best companies to work for in America and has been recognized for its industry-leading on-time performance, baggage handling record, and fewest customer complaints.
  • The carrier operates over 1,800 flights a day with an all-jet fleet of 199 Boeing 737s and has been the nation's fifth-largest domestic carrier in terms of customers carried.

Statistics:

  • 9 daily nonstop flights to three cities
  • Introductory seven-day advance purchase fares: $39 one-way to Chicago, $89 one-way to Las Vegas, and $89 one-way to Phoenix
  • 51% savings each way on Chicago roundtrip fares
  • 22% savings on Las Vegas roundtrip fares
  • 44% savings on Phoenix roundtrip fares
  • 45th city in Southwest Airlines' route system
  • 22nd state in Southwest Airlines' route system
  • 40 people to be employed at Eppley Airfield when the operation is fully staffed
  • 16,000+ employees throughout Southwest Airlines' system
  • 1,800+ flights per day
  • 199 Boeing 737s in the fleet
  • 7 years, average age of Southwest's pure-jet fleet

Sources:

  • [Omaha, Neb., Jan. 12 /PRNewswire/ -- Southwest Airlines announced today that it will inaugurate daily service from Omaha, Neb. on March 4, 1995...]
  • [PRNewswire, January 12, 1995]
  • [Southwest Airlines press release, January 12, 1995]

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