SPAR NI's 'There for You' Campaign Wins Corporate Social Responsibility Award

SPAR's efforts to support Northern Ireland communities during the pandemic have been recognized with a Corporate Social Responsibility award at the Irish News Workplace & Employment Awards. The 'There for You' campaign aimed to improve brand perception of SPAR's community credentials and address key issues facing communities. By partnering with charities and developing strategic initiatives, SPAR raised over £783,000 for good causes in 2020 and marked a significant milestone in their 60th year of operations in Northern Ireland.

Key Takeaways:

• The 'There for You' campaign was launched in response to the pandemic, with a goal of raising £230,000 in nine months, which was exceeded by 60%.
• The campaign included strategic partnerships to support community groups and charities, as well as the launch of the Community Cashback Grant and home delivery services.
• Post-campaign surveys showed SPAR ranking number one for community credentials, with 83% of respondents agreeing SPAR supported communities.
• SPAR and EUROSPAR contributed to a donation of over £783,000 to charities in 2020, raising over three times their target and bringing their grand total fundraising figure to over £7,000,000.
• Celebrating its 60th year in Northern Ireland, SPAR hosted a gala ball in 2021, raising £160,000 for Marie Curie and Cancer Fund for Children.

Statistics:

• Over £783,000 donated to charities in 2020 by SPAR and EUROSPAR, exceeding their target by 300%.
• Fundraising total now stands at over £7,000,000.
• 83% of respondents agreed that SPAR supported communities.
• £230,000 raised in nine months by the 'There for You' campaign.
• £160,000 raised in one night for Marie Curie and Cancer Fund for Children at the 2021 gala ball.

Sources:

*

*

• Source: SPAR [Category: Retail, Awards and Recognitions]