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Sprint Broadband Direct Service Launches in Tucson, Arizona, Bringing High-Speed Internet to 85% of the Metro Area

Strategic Insights

— 1 min read

Sprint has announced the launch of its Sprint Broadband Direct service in Tucson, Arizona, less than seven weeks after its successful launch in Phoenix. This revolutionary broadband service uses fixed wireless technology and provides two-way, broadband connections to the Internet. The service is available to 85% of the homes in the greater Tucson area, offering high-speed Internet access with "always-on" connections, no second phone line required, and quick, simple installation.

Key Takeaways:

  • Sprint Broadband Direct is a high-speed Internet service that uses fixed wireless technology to provide two-way, broadband connections to the Internet.
  • The service is available to 85% of the homes in the greater Tucson area, making it a viable alternative to Digital Subscriber Line (DSL) service.
  • Sprint Broadband Direct offers downstream burst rates of up to 5 Mbps, typical downstream rates of up to 1 Mbps, and upstream rates of up to 256 Kbps.
  • The service provides "always-on" connections, no second phone line required, and quick, simple installation, making it an attractive option for customers.
  • Sprint Broadband Direct is priced at $39.95 per month for residential customers and $89.95 per month for business customers.
  • The service will be sold through Sprint's toll-free telephone number, national computer/consumer electronics retail outlets, and online via Sprint's web site at www.sprintbroadband.com.
  • Sprint will be showing demos of Sprint Broadband Direct at Tucson Sidewinder baseball games from June 29th through July 3rd at Tucson Electric Park.

Statistics:

  • 85% of the homes in the greater Tucson area can subscribe to Sprint Broadband Direct's high-speed service.
  • Downstream burst rates of up to 5 Mbps and typical downstream rates of up to 1 Mbps are available with Sprint Broadband Direct.
  • Installation of Sprint Broadband Direct can be completed within a couple of days, providing quick and simple setup for customers.
  • Sprint Broadband Direct has no distance sensitivity, making it a viable alternative to DSL service.

Sources:

  • Sprint Press Release dated June 29, 1999 (PRNewswire)
  • Sprint Web Site at www.sprintbroadband.com
  • Tucson Sidewinder Baseball Team at Tucson Electric Park
  • Relevant magazines and newspapers (not specified in original article)

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