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Cabinet officials

S'RASA Program Launched to Promote Indonesian Flavors Abroad

Strategic Insights

— 1 min read

The Indonesian government has launched a new initiative, the S'RASA Program, aimed at introducing local flavors abroad and increasing culinary product exports. The program is a collaboration between six ministries: the Ministry of Trade, the Ministry of State-Owned Enterprises, the Ministry of Creative Economy, the Ministry of Micro, Small, and Medium Enterprises (MSMEs), the Ministry of Foreign Affairs, and the Ministry of Tourism. According to Minister of Trade Budi Santoso, the S'RASA Program marks a new chapter after the Indonesia Spice Up the World (ISUTW) Program ended in 2024. The initiative aims to increase exports, boost tourism, and contribute to the national economy.

Key Takeaways:

  • The S'RASA Program is a collaboration between six Indonesian ministries to promote local flavors abroad and increase culinary product exports.
  • The program will focus on curating restaurants in five major cities around the world, including New York, London, Amsterdam, Tokyo, and Sydney.
  • The initiative aims to increase exports of processed foods, spices, and MSME products, contributing to the national economy.
  • Minister of Trade Budi Santoso stated that the program is not just about food, but also about taste, cultural heritage, and so on.
  • State-Owned Enterprises (SOE) Minister Erick Thohir emphasized the government's commitment to innovation in promoting culture and tourism through the synergy between ministries.
  • The S'RASA Program has the potential to attract foreign tourists to visit Indonesia, increasing tourism revenue.
  • Minister Thohir stated that the collaboration between six ministries could significantly increase the culinary sector's contribution to the national economy.
  • The program's initial step involves curating restaurants in five major cities worldwide.

Statistics:

  • The S'RASA Program is a new initiative aimed at increasing culinary product exports.
  • The program is a collaboration between six ministries: Ministries of Trade, State-Owned Enterprises, Creative Economy, MSMEs, Foreign Affairs, and Tourism.
  • The initiative will focus on curating restaurants in five major cities: New York, London, Amsterdam, Tokyo, and Sydney.
  • According to Minister Budi Santoso, the program marks a new chapter after the Indonesia Spice Up the World (ISUTW) Program ended in 2024.
  • Minister Erick Thohir stated that the program has the potential to attract foreign tourists to visit Indonesia, increasing tourism revenue.

Sources:

  • Government of Indonesia
  • Ministry of Trade of the Republic of Indonesia
  • Antara News Agency
  • HT Digital Content Services

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