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Stratus Rewards Revolutionizes Private Membership with Globally Accepted Credit Card

Strategic Insights

— 1 min read

Stratus Rewards, an invitation-only lifestyle club, has launched a new era in private membership with a globally accepted credit card that offers a unique rewards program tailored to the private-travel lifestyle. This exclusive club enables members to earn points for using the card, which can be redeemed for private jet travel, rare auction items, life-inspiring experiences, and unique services. Stratus Rewards is the first club to focus on private jet travel as a redeemable reward, setting it apart from traditional credit card loyalty programs.

Key Takeaways:

  • Stratus Rewards is an invitation-only lifestyle club that offers a globally accepted credit card with a unique rewards program tailored to the private-travel lifestyle.
  • Members can earn points for using the card, which can be redeemed for private jet travel, rare auction items, life-inspiring experiences, and unique services.
  • The Stratus Rewards Visa card is the first credit card loyalty program to focus on private jet travel as a redeemable reward.
  • Members can pool their points with friends and colleagues to redeem rewards more quickly.
  • Stratus Rewards offers a corporate card program that allows small and mid-sized business owners to accumulate points faster by bundling points across enterprise-wide spending.
  • Partnership with MarquisJet allows members to redeem points for flight hours on private jets, including the Citation Ultra and Gulfstream IV-SP.
  • Baseline Benefits & Privileges include concierge services by Mint Lifestyle, monthly travel guides by Nota Bene, and premium insurance coverage.
  • Members also receive finger-on-the-pulse information and advice from the Stratus Rewards Lifestyle Council.
  • Stratus Rewards has formed alliances with top luxury brands and services, including Abercrombie & Kent, Estee Lauder, and Sony.
  • Members can donate points for cash contributions to select philanthropic organizations.

Statistics:

  • The market of private jet travelers in the United States is large and growing rapidly, with $8.35 billion spent annually on private jet travel (ARG/US).
  • Charter activity in the U.S. increased by more than 30 percent in 2001 (Air Charter Guide).
  • Private jet travel segment grew by 50 percent during the last 10-year period (National Business Aviation Association, NBAA).
  • Stratus Rewards has assembled leaders across a spectrum of industries to tailor the program to meet the needs of its members.
  • Annual membership dues are $1,500 for the primary cardholder and $500 for secondary cardholders.

Sources:

  • [Stratus Rewards press release, April 12, 2002]
  • [ARG/US]
  • [Air Charter Guide]
  • [National Business Aviation Association (NBAA)]
  • [Murphy O'Brien, Inc.]

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