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International cooperation

Strengthening Bilateral Cooperation in Tourism between Cambodia and China

Strategic Insights

— 1 min read

Cambodian Minister of Tourism H.E. Huot Hak met with Governor of China's Jiangsu province H.E. Xu Kunlin and his delegation on May 23 to discuss strengthening bilateral cooperation in the tourism sector. The discussion centered on increasing direct flights between major cities in Jiangsu and Cambodia's key tourist destinations, aiming to boost tourist flows from Jiangsu to Cambodia. Both parties agreed to jointly promote Cambodian tourism more actively among residents of Jiangsu province, in line with the objectives of the 'Cambodia-China Tourism Year 2025.' They also pledged to collaborate on joint tourism events in 2025, including a Cambodia Festival in Jiangsu Province, and coordinate Familiarisation Trips (FAM Trips) to highlight Cambodia's tourism assets.

Key Takeaways:

  • The meeting between H.E. Huot Hak and H.E. Xu Kunlin focused on strengthening bilateral cooperation in the tourism sector between Cambodia and China.
  • The two sides explored the possibility of increasing direct flights between major cities in Jiangsu and Cambodia's key tourist destinations to boost tourist flows.
  • The parties agreed to jointly promote Cambodian tourism more actively among residents of Jiangsu province, in line with the objectives of the 'Cambodia-China Tourism Year 2025.'
  • The two sides will collaborate on joint tourism events in 2025, including a Cambodia Festival in Jiangsu Province.
  • The festival aims to highlight Cambodia's rich cultural heritage and tourism potential, while also encouraging Jiangsu-based investors to explore opportunities in developing tourism products in Cambodia.
  • The Royal Government of Cambodia will provide support, protection, and incentives for initiatives related to the collaboration.
  • The two sides will coordinate Familiarisation Trips (FAM Trips) to invite prominent media representatives and social media influencers from Jiangsu to visit Cambodia.

Statistics:

  • Direct flights between major cities in Jiangsu, China, and Cambodia's key tourist destinations aim to boost tourist flows between the two regions.
  • The 'Cambodia-China Tourism Year 2025' initiative aims to strengthen bilateral cooperation in the tourism sector.
  • A Cambodia Festival in Jiangsu Province will be held to highlight Cambodia's rich cultural heritage and tourism potential.
  • The festival aims to encourage Jiangsu-based investors to explore opportunities in developing tourism products in Cambodia.

Sources:

  • Agence Kampuchea Presse, May 24, 2025: H.E. Huot Hak Received Delegation from Jiangsu Province.

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