Studio Universal Unveils Brand Refresh with "We Are Movies" Tagline

NBCUniversal International Networks (NBCUIN) has launched a revamped brand identity for its international movies channel, Studio Universal. The refreshed brand includes a new logo, on-air packaging, and tagline, "We Are Movies," designed to appeal to movie lovers worldwide. The new look, created by Red Bee, a creative agency, aims to immerse viewers in the world of cinema, celebrating every aspect of movies.

Key Takeaways:

• Studio Universal's brand refresh was led by Red Bee, an award-winning creative agency, working in collaboration with NBCUIN's in-house creative and marketing team.
• The new logo is a confident black & white marque with a cinematic feel, inspired by iconic movie posters, featuring a centered layout, type alignment, and limited color palettes.
• Eight new idents were created to bring the Studio Universal experience to life, each drawing viewers into a behind-the-scenes glimpse of the people who bring stories to life, reflecting the emotional connection audiences have with movies.
• The idents feature opposite versions, either light or dark in tone, shot on-location at Universal Studios in Hollywood, using the same set, key actors, and props to unveil a different scene, showcasing the magic of cinema.
• Marco Giusti, SVP, Creative, NBCUniversal International, stated that the goal was to challenge typical movie-channel conventions and place the love and passion for movies at the heart of the Studio Universal brand.
• Andy Bryant, Managing Director, Red Bee, emphasized that the challenge was to design a movie channel identity that would stand out from the crowd, conveying both scale and quality while connecting with audiences worldwide.
• Studio Universal brings a rich cinema heritage to the small screen, curating the cinematic experience through a variety of movies across multiple genres, ensuring movie lovers can immerse themselves in different stories and experiences.

Statistics:

• Studio Universal is available across Africa, Spanish Latin America, Brazil, and Italy.
• The channel will begin rolling out on October 1, 2015, in Africa, followed by other markets over the coming months.
• Red Bee is an award-winning world leader in creating and promoting media brands, with a global reputation for on-screen brand identities, multi-platform promotional campaigns, and content marketing for non-media brands.
• Ericsson, the parent company of Red Bee, has approximately 115,000 professionals and customers in 180 countries, with annual revenue of SEK 228.0 billion (USD 33.1 billion) in 2014.

Sources:

• Thomson Reuters ONE
• COMTEX
• NBCUniversal International Networks
• Red Bee
• Ericsson