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Sun-Netscape Alliance Expands E-Commerce Capabilities through Strategic Relationships

Strategic Insights

— 1 min read

The Sun-Netscape Alliance announced four key relationships as part of its mission to provide comprehensive enterprise and e-commerce solutions to businesses competing in the Net Economy. These relationships with Andromedia, Net Perceptions, Selectica, and Trilogy will enable the Alliance to provide one-stop shopping to its business partners and other companies. The announcement launches the first phase of the "Full, Speed, Ahead" initiative, aimed at expanding the scope of its e-commerce applications.

Key Takeaways:

  • The Sun-Netscape Alliance has formed four key relationships with Andromedia, Net Perceptions, Selectica, and Trilogy to enhance its e-commerce capabilities.
  • These relationships will provide one-stop shopping to the Alliance's business partners and other companies, enabling them to compete more effectively in the Net Economy.
  • The partnerships will enable guided selling and one-to-one marketing capabilities, as well as simplify online shopping processes for customers.
  • The Alliance's relationships with Selectica and Trilogy will provide companies with guided online selling assistance, while partnerships with Andromedia and Net Perceptions will enable one-to-one marketing to businesses.
  • The "Full, Speed, Ahead" initiative aims to expand the scope of the Alliance's e-commerce applications through technology relationships, quicker deployment, and increased product innovation.
  • The Alliance's software product portfolio includes messaging and calendar, collaboration, Web, application, directory, and certificate servers, as well as e-commerce applications for online procurement, selling, service, and support.
  • The Alliance's e-commerce solutions are offered on a variety of platforms, including DEC, HP, IBM, Linux, Microsoft Windows, and Sun.

Statistics:

  • The Sun-Netscape Alliance has more than 17 million members on its America Online service.
  • The Alliance's strategic relationships with Andromedia, Net Perceptions, Selectica, and Trilogy aim to exceed $10.5 billion in annual revenues.
  • The "Full, Speed, Ahead" initiative will enable the Alliance to provide e-commerce solutions to new customers and increase the functionality of its e-commerce solutions for current customers.
  • The Alliance's products are available on six platforms: DEC, HP, IBM, Linux, Microsoft Windows, and Sun.
  • The IDC report ranks Netscape first in the industry for total sales of electronic commerce applications in 1998.

Sources:

  • PR Newswire, "New Relationships Help Alliance in Its Mission to Provide One Stop Shopping to Business Partners and Other Companies Competing in Today's Net Economy" (April 26, 1999)
  • Sun-Netscape Alliance press release
  • IDC report, "Electronic Commerce Applications Market Share Report" (1998)

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