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SuperValu and Centra Launch Sponsor a Mammogram Campaign to Support Action Cancer

Strategic Insights

— 1 min read

To coincide with Breast Cancer Awareness Month, SuperValu and Centra have launched a campaign to raise funds for Action Cancer, aiming to collect a minimum of £120 per store, the cost of a free mammogram for women outside the NHS screening age range. This year, Action Cancer's mobile detection unit, the Big Bus, screened 1,768 women, resulting in 12 women being diagnosed with breast cancer and receiving early treatment. SuperValu and Centra have been long-time supporters of Action Cancer, having raised a landmark £4 million since their partnership began.

Key Takeaways:

  • The Sponsor a Mammogram campaign aims to raise a minimum of £120 per SuperValu and Centra store to support Action Cancer's free mammogram screenings for women outside the NHS screening age range.
  • In 2024, Action Cancer's Big Bus screened 1,768 women, resulting in 12 breast cancer diagnoses and early treatment thanks to early detection.
  • SuperValu and Centra have raised £4 million for Action Cancer since the start of their partnership, which helped keep the Big Bus on the road.
  • The campaign features real women whose lives were changed by early detection, including Action Cancer Ambassador Victoria Stewart, who was diagnosed with breast cancer at 47 after a screening on the Big Bus.
  • The in-store campaign will run from Monday 13th to Sunday 19th October, with customers able to contribute via bucket collections or at the tills using cash or card.
  • Every penny raised helps Action Cancer provide free screenings that offer reassurance or potentially life-saving diagnoses to women across Northern Ireland.

Statistics:

  • 1,768 women were screened on Action Cancer's Big Bus in 2024.
  • 12 women received a breast cancer diagnosis and began treatment after early detection through the Big Bus screenings in 2024.
  • SuperValu and Centra have raised a landmark £4 million for Action Cancer since the start of their partnership.
  • The Sponsor a Mammogram campaign aims to raise a minimum of £120 per store to support Action Cancer's free mammogram screenings.

Sources:

  • Action Cancer

Note: The original text does not include specific publication dates, so I have not added any. The sources are cited exactly as they appear in the original text.

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