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Green technology

Sustainable Energy Strategies for the Future: Insights from Gen Z and Millennials

Strategic Insights

— 1 min read

A new research study conducted by the Indian Institute of Technology Roorkee has shed light on the energy-saving perspectives of Generation Z and Millennials in India, providing valuable insights for crafting effective energy strategies and policies for sustainable development.

Key Takeaways:

  • The study found that 73% of Gen Z and 85% of Millennials prioritize energy conservation, highlighting a strong commitment to sustainable practices among younger generations.
  • Both Gen Z and Millennials share similar opinions on the perspectives towards sacrificing comfort for energy saving, influence of society on energy conservation, and energy-efficient technologies.
  • The acceptance rate of all energy-saving technologies, except device remote control, among the Gen Z and Millennials is above 75%, indicating a positive trend towards sustainability.
  • The study's findings are validated using statistical tools and ANOVA, ensuring the reliability and accuracy of the results.
  • The research emphasizes the importance of understanding the perspectives and attitudes of younger generations in shaping effective energy policies and strategies for sustainable development.

The study's lead researcher, Rhythm Singh, emphasized the significance of the findings, stating, "Energy sustainability and reduced GHG emissions can be achieved through responsible consumption, energy efficiency, adopting energy-saving technologies and policies."

Statistics:

  • 73% of Gen Z and 85% of Millennials prioritize energy conservation.
  • Acceptance rate of all energy-saving technologies, except device remote control, among the Gen Z and Millennials is above 75%.
  • 556 Gen Z and Millennials participated in the comprehensive survey, providing a representative sample for the study.
  • The study found that 73% of Gen Z and 85% of Millennials prioritize energy conservation, indicating a strong commitment to sustainable practices.

Sources:

  • Singh, R. (2025). Investigating the Gen Z and Millennials' Perspectives On Embracing Sustainable Energy Consumption Practices and Energy-saving Technologies: an Indian Case Study. Energy Efficiency, 18(6).
  • NewsRx. (2025, August 29). New Findings from Indian Institute of Technology Roorkee in the Area of Sustainable Energy Reported (Investigating the Gen Z and Millennials' Perspectives On Embracing Sustainable Energy Consumption Practices and Energy-saving Technologies: an ...). Ecology, Environment & Conservation.

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