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Climate change

Sustainable Tourism in Brazil: A Growing Industry with Government Support

Strategic Insights

— 1 min read

The Brazilian government is promoting sustainable tourism as a key component of the country's economic growth and environmental conservation. This approach was highlighted by the Acting Minister of Environment and Climate Change, Joao Paulo Capobianco, during the 9th edition of the Tourism Fair in Sao Paulo. Capobianco emphasized the role of Conservation Units (UCs) in sustainable development, citing the growth of tourism and its positive impact on local communities and the environment.

Key Takeaways:

  • The Brazilian government is investing in sustainable tourism, with a focus on conservation units (UCs) that promote environmentally friendly practices and local economic benefits.
  • The National Policy to Encourage Visitation to Conservation Units (Law No. 15.180/2025) aims to strengthen sustainable tourism and collaboration between the government and private sector.
  • Tourism is a major employer in Brazil, with a growing industry that contributes to the economy and promotes cultural exchange.
  • The "Nature with People" program, launched at the Tourism Fair, aims to engage society in preserving Brazil's natural and cultural heritage through sustainable tourism.
  • The program will generate social, cultural, and economic benefits at local, regional, and national levels, while promoting biodiversity conservation and sustainability.
  • Fernando Haddad, Minister of Finance, highlighted the importance of tourism for the economy, stating that it generates sustainable employment and cannot be mechanized, as its essence is human interaction.

Statistics:

  • Brazil's unemployment rate is below 6%, the best in history, according to Minister Celso Sabino.
  • Tourism is driving growth in industries such as commercial, service, and industrial sectors.
  • The National Tourism Fair is a federal government strategy to mobilize, promote, and market tourism itineraries, experiences, and products.

Sources:

  • Ministry of Environment and Climate Change (MMA)
  • Chico Mendes Institute for Biodiversity Conservation (ICMBio)
  • National Tourism Fair
  • Embratur
  • Law No. 15.180/2025 (National Policy to Encourage Visitation to Conservation Units)
  • "Nature with People" program announcement

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