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Cricket (Sport)

Swiggy Instamart's Game-Changing OOH Campaign for ICC Cricket World Cup 2023

Strategic Insights

— 2 min read

In a bid to attract cricket enthusiasts and highlight the promise of quick delivery of munchies and drinks, Swiggy Instamart launched an innovative Out of Home (OOH) campaign for the ICC Cricket World Cup 2023. The campaign utilized the concept of "Game Adaptive Technology," a first-of-its-kind billboard that changed its messaging in real-time according to data points generated during live matches. By partnering with Sportskeeda and leveraging their application programming interface (API), Swiggy Instamart created a web application that converted live match data points into contextual communication, resulting in a unique and engaging billboard that captured the attention of commuters in Mumbai.

Key Takeaways:

  • Swiggy Instamart launched an Out of Home (OOH) campaign for the ICC Cricket World Cup 2023, highlighting the promise of quick delivery of munchies and drinks.
  • The campaign utilized the concept of "Game Adaptive Technology," a first-of-its-kind billboard that changed its messaging in real-time according to data points generated during live matches.
  • Swiggy Instamart partnered with Sportskeeda and leveraged their application programming interface (API) to create a web application that converted live match data points into contextual communication.
  • The billboard was stationed at strategic locations in Mumbai, capturing the attention of commuters and providing a unique experience for cricket enthusiasts.
  • The campaign is a testament to Swiggy Instamart's commitment to innovation and creativity in marketing, highlighting the power of moment marketing in capturing category entry points.
  • Bharath Vaidyanathan, AVP Marketing at Swiggy, emphasized the importance of leveraging moment marketing to own category entry points and create unforgettable experiences.
  • Saurabh Jain, President, South, Havas Media India, praised the campaign for its innovative fusion of instant deliveries and real-time cricket fervor.
  • Manika Malik, Vice-President, Havas Media Tribes, expressed pride in partnering with Swiggy Instamart to bring this innovative live billboard to cricket enthusiasts.

Statistics:

  • The campaign was executed in Mumbai, one of the largest metropolitan cities in India.
  • The billboard was stationed at strategic locations, capturing the attention of thousands of commuters.
  • The campaign's unique feature, "Game Adaptive Technology," allowed the billboard to change its messaging in real-time according to live match data points.
  • Swiggy Instamart partnered with Sportskeeda and leveraged their API to create a web application that converted live match data points into contextual communication.
  • The campaign was designed to attract cricket enthusiasts and highlight the promise of quick delivery of munchies and drinks.

Sources:

  • BestMediaInfo Bureau
  • Info@BestMediaInfo.com
  • Copyright 2023 Best Media Info, distributed by Contify.com

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