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Switchboard and Road Runner Announce Strategic Partnership to Enhance Online Directory Services

Strategic Insights

— 1 min read

Switchboard Incorporated, a leading Internet-based local merchant network, has partnered with Road Runner, a high-speed cable online service, to integrate Switchboard's comprehensive directories and services into Road Runner's platform. This deal marks Switchboard's largest broadband presence to date, providing access to its directories and services to over 550,000 Road Runner customers nationwide. The partnership aims to enhance the utility of Road Runner's 'always on' service by offering users quick and efficient access to local merchant information.

Key Takeaways:

  • Switchboard Incorporated and Road Runner have partnered to integrate Switchboard's directories and services into Road Runner's high-speed cable online service.
  • The partnership will provide access to Switchboard's comprehensive directories, including yellow and white pages, maps, and local merchant listings, to over 550,000 Road Runner customers nationwide.
  • The deal marks Switchboard's largest broadband presence to date, expanding its consumer reach and increasing the visibility of its local merchant network.
  • The partnership aims to enhance the utility of Road Runner's 'always on' service by providing users with quick and efficient access to local merchant information.
  • Specially designed Switchboard directories will be customized by category and embedded within Road Runner's content channels.
  • The Switchboard interface will be created specifically for the Road Runner broadband network.
  • Switchboard's high utility offerings are ideal for Road Runner's 'always on' service, making Switchboard's yellow pages and maps an invaluable reference tool.

Statistics:

  • Over 550,000 Road Runner customers will have access to Switchboard's comprehensive directories and services.
  • Switchboard's directories are viewed more than 50 million times each month.
  • Switchboard's partnership with Road Runner marks its largest broadband presence to date.
  • Switchboard is a leading Internet-based local merchant network, connecting consumers with merchants and national advertisers.

Sources:

  • Switchboard Incorporated press release, March 15, 2000
  • Road Runner website, www.rr.com
  • Switchboard Incorporated website, www.switchboard.com
  • Business Wire, "High Speed Online Service Enhances Programming Applications with Switchboard Merchant Network," March 15, 2000
  • NASDAQ, Switchboard Incorporated (SWBD) profile
  • Time Warner Inc., Road Runner joint venture announcement

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