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Sybase Adaptive Server IQ Helps Utility Company Profit by Identifying Customer Needs

Strategic Insights

— 1 min read

Sybase, a leading enterprise software provider, has announced that KeySpan Energy, a provider of cost-effective energy choices, has strengthened relationships with more than 1.5 million customers after implementing Sybase's Adaptive Server IQ. By leveraging Adaptive Server IQ, KeySpan has been able to analyze customer data and effectively market new products and services, resulting in a significant increase in direct mail response rates from 3% to 18%. This achievement has enabled KeySpan to stay ahead of the competition in the deregulated utility market.

Key Takeaways:

  • KeySpan Energy, a provider of cost-effective energy choices, has strengthened relationships with more than 1.5 million customers after implementing Sybase's Adaptive Server IQ.
  • By leveraging Adaptive Server IQ, KeySpan has been able to analyze customer data and effectively market new products and services, resulting in a significant increase in direct mail response rates from 3% to 18%.
  • Adaptive Server IQ simplifies data access and analysis, allowing users to conduct queries in a variety of ways from anywhere they choose.
  • Madalyn Hanley, Project Manager, Data Warehouse, KeySpan Energy, attributes the success to Sybase's Adaptive Server IQ, which provides fast and effective access to customer information.
  • Eric Miles, Senior Vice President and General Manager, Business Intelligence Division, Sybase, Inc., stated that Adaptive Server IQ enables all industries to leverage customer information in a fast and effective manner, resulting in a true competitive advantage.
  • KeySpan Energy was formed in 1998 through the merger of the Brooklyn Union Gas Company and the Long Island Lighting Company (LILCO), serving a combined 1.6 million customers in the New York City area.
  • Sybase, Inc. is a leading provider of enterprise software, offering a comprehensive platform for delivering integrated solutions for mobile and embedded computing, data warehousing, and Web computing environments.

Statistics:

  • KeySpan Energy now serves over 1.5 million customers.
  • The company has increased its direct mail response rate from 3% to 18% due to the implementation of Adaptive Server IQ.
  • Sybase Adaptive Server IQ provides fast and effective access to customer information, enabling KeySpan to target specific customers for marketing campaigns.
  • The merger of Brooklyn Union Gas Company and LILCO in 1998 formed KeySpan Energy, serving a combined 1.6 million customers in the New York City area.

Sources:

  • "Sybase, Inc. and KeySpan Energy Announce Partnership to Leverage Customer Data" (PRNewswire, Dec. 21, 1999)
  • About KeySpan Energy
  • About Sybase, Inc.
  • Sybase, Inc. Press Release (Dec. 21, 1999)

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