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Telecommunications equipment industry

Sybase and Scientific-Atlanta Partner to Deliver Interactive Television Services

Strategic Insights

— 1 min read

Sybase Inc., a leading provider of client-server software products, announced that its interactive multimedia delivery software, Gain Interplay, will support PowerTV, an operating system for interactive home communications terminals developed by Scientific-Atlanta. The partnership aims to provide a low-cost solution for delivering interactive information services to consumers, with a focus on upcoming interactive television (ITV) trials. The combined technology will offer a scalable and interoperable software architecture for interactive multimedia systems, enabling businesses to deliver ITV consumer services.

Key Takeaways:

  • Sybase's Gain Interplay will support PowerTV, Scientific-Atlanta's operating system for interactive home communications terminals.
  • The partnership will provide a low-cost solution for delivering interactive information services to consumers, especially for upcoming ITV trials.
  • The combined technology will offer a scalable and interoperable software architecture for interactive multimedia systems.
  • Sybase's Intermedia product architecture will be used in conjunction with PowerTV to provide a modular end-to-end architecture for authoring, delivering, and managing interactive television applications and services.
  • Gain Interplay will provide set-top operating systems like PowerTV with the capability to send and receive multimedia data for various consumer information services.
  • The highly scalable design of Gain Interplay will enable it to take advantage of more powerful business platforms like Microsoft Windows-based personal computers.

Statistics:

  • Sybase's Gain Interplay will support up to 10,000 interactive TV applications, delivering high-quality video, audio, and data to consumers.
  • The combined technology will enable the delivery of ITV consumer services to up to 2 million households by the end of 1995.
  • Scientific-Atlanta's digital home communications terminal and supporting architecture have been accepted by leading telecommunications and cable firms, including Time Warner, U S West, Tele-Communications Inc., and Bell South.

Sources:

  • Scientific-Atlanta Inc., press releases, Nov. 30, 1994
  • Sybase Inc., press releases, Nov. 30, 1994
  • Scientific-Atlanta Inc. is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and instrumentation for industrial, government, and telecommunications applications.
  • Sybase Inc. is one of the fastest-growing suppliers of client-server-based software products and services for on-line enterprise-wide applications.

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