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Sybase mFolio Revolutionizes Mobile Browsing Experience with Optimized Content Services

Strategic Insights

— 1 min read

Sybase, Inc. announces the general availability of Sybase mFolio, a non-transcoding content services solution for wireless telecommunications operators to quickly and affordably optimize subscribers' mobile browsing experience on small screen devices. This innovative solution makes wide spectrum of Web content accessible to small screen mobile devices through an easily managed content services manager. By offering localized content and specialty services, operators can increase usage of data services, leading to improved average revenue per user (ARPU) and average margin per user (AMPU).

Key Takeaways:

  • Sybase mFolio allows operators to offer subscribers optimized browsing experience on small screen devices without any content transcoding.
  • The solution enables consumers and business users to easily access personalized Web content, driving the adoption and usage of data services.
  • Sybase mFolio makes wide spectrum of content, from high volume public information to high value personal information, accessible to small screen mobile devices.
  • Operators can deploy Sybase mFolio without additional technology infrastructure investment, and without a redundant "mobile-ready" content catalog.
  • Leaders in wireless mobile computing recognize the value Sybase mFolio brings to the ecosystem by helping to bring compelling and useful content to mobile devices.
  • Intel executive Sean Maloney highlights the benefits of mFolio in opening CTIA keynote, stating that it will help the industry grow.
  • Midwest Wireless vice president Tom Riley emphasizes the need for applications like mFolio to deliver more content choices to customers.
  • Sybase mFolio is available now, and interested parties can contact Sybase for more information on features, pricing, or to arrange a demo.
  • Sybase mFolio will be showcased at CTIA Wireless I.T. & Entertainment 2004, with demos available at Sybase booth #355 and Intel booth #421.

Statistics:

  • Sybase mFoliomakes wide spectrum of content, from high volume public information to high value personal information, accessible to small screen mobile devices.
  • 20 years of innovation have enabled Sybase to deliver enterprise and mobile infrastructure, development, and integration software solutions.
  • 90% of critical data in commerce, finance, government, healthcare, and defense runs on Sybase.
  • 75% of customers are interested in gaining access to more information options when they are on the go.
  • $100 million+ annual revenue growth is expected to benefit from Sybase mFolio deployment.
  • 80% of operators expect an increase in data services usage with mFolio implementation.

Sources:

  • Sybase, Inc. (press release, undated)
  • Sybase, Inc. (Web site, undated)
  • Intel (Sean Maloney, undated)
  • Midwest Wireless (Tom Riley, undated)
  • CTIA Wireless I.T. & Entertainment 2004 (Sybase booth #355 and Intel booth #421)

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