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T-Mobile and Disney Unite for Exclusive "King Arthur" Content and Sweepstakes

Strategic Insights

— 1 min read

T-Mobile USA subscribers can download exclusive content from Disney's release of "King Arthur," including a new game, graphics, and ringers, now through July 21. The promotion is part of a nationwide campaign to promote the movie's theatrical release. By downloading Disney Mobile content from the promotional t-zones area of users' handsets, T-Mobile customers will be automatically entered in Disney Mobile's "King Arthur" Sweepstakes, with a grand prize of a four-day/three-night trip for two to Hollywood plus VIP tickets to see "King Arthur" at Disney's El Capitan Theater.

Key Takeaways:

  • The promotion will run from now through July 21, 2004, and during this period, T-Mobile subscribers with capable devices can download select Disney Mobile ringers, graphics, and games, including the new "King Arthur" game.
  • The exclusive game, "King Arthur," allows players to guide Sir Lancelot as he wields his sword to protect the British Isle from Saxon invaders.
  • Players can obtain stronger swords, shields, potions, and health as they are rewarded for successful battles and can collect bonus points and power-ups along the way.
  • Walter Disney Internet Group (WDIG) is a market leader in developing and distributing entertainment and informational content to new platforms, including broadband distribution.
  • The promotion is supported by online banners and in-store collateral promoting the content and sweepstakes on customers' "My T-Mobile" Web page and in T-Mobile-owned retail stores.

Statistics:

  • The sweepstakes grand prize includes a four-day/three-night trip for two to Hollywood plus VIP tickets to see "King Arthur" at Disney's El Capitan Theater.
  • The promotion will end on July 21, 2004, and winners will be notified in early August.
  • The game has three levels in which players must defeat enemies and their leaders to advance.
  • The King Arthur game rewards players with stronger swords, shields, potions, and health after successful battles.
  • Players can collect bonus points and power-ups throughout the game in the form of Excalibur, elixir, shields, and treasure coins.

Sources:

  • "King Arthur" (Touchstone Pictures/Jerry Bruckheimer Films).
  • Walt Disney Internet Group (WDIG).
  • T-Mobile USA, Inc.

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