Entertainment industry
HGTV, a leader in home and gardening programming, utilized TACODA Systems' Audience Management System to segment nearly 36 million entrants into targetable advertiser-friendly groups for its 2004 Home and Garden Television Dream Home Giveaway. This initiative, in its 8th year, is believed to be the largest sweepstakes on television.
Entertainment industry
Mag Rack's unique-video-on-demand (VOD) service has partnered with On Command Corporation, a leading provider of in-room entertainment for the lodging industry, to offer its original special interest video magazines to On Command's digital hotel base across the United States. Starting in February 2004, visitors to more
Entertainment industry
Motorola and MTV International have partnered to bring innovative and engaging mobile content to consumers worldwide. As part of a three-year, multi-million dollar global marketing alliance outside the US, Motorola will provide MTV-created wireless content, including an interactive series of games known as Plastikulture(TM), and a wireless component of
Entertainment industry
The National Association of Black Journalists (NABJ) is now accepting applications for its 2004 Salute to Excellence Awards Contest, a prestigious recognition of outstanding journalism covering people or issues in the African diaspora. The contest includes 31 categories and is open to professional print, television, radio, and new media journalists.
Entertainment industry
Music enthusiasts can collect $25 gift cards from FYE stores by subscribing to SHOWTIME in time for the Britney Spears live concert on March 28. The concert, part of Britney's World Tour 2004, will be available in HD and will be promoted through various channels, including national cable
Entertainment industry
Delphi Corporation is making a significant push to rebrand itself as a leader in automotive technology, innovation, and diversification. The company's new "Transformations" campaign, created by McCann Erickson's Detroit office, aims to showcase how Delphi's expertise in automotive technology can be applied
Entertainment industry
As part of the highly anticipated Oscar gift baskets, VOOM, the first comprehensive high-definition (HD) television service, and Samsung Electronics, a leading developer and manufacturer of high-definition television (HDTV) technologies, are teaming up to provide Academy Award presenters with an unparalleled HDTV package. The exclusive gift package, worth over $6,
Entertainment industry
As the world prepares to witness the grand spectacle of the 76th Academy Awards, the Hollywood & Highland Entertainment Complex is revving up the excitement with the grand opening of the "And the Oscar Goes To ... " exhibit. Featuring the actual statuettes to be awarded at this year'
Entertainment industry
The 16-year-old phenom Joss Stone is set to perform at the 12th Annual Elton John AIDS Foundation party on Oscar night, February 29, 2004. The intimate gathering, presented by In Style magazine and Bentley Motors, will feature a who's who of celebrity guests, including Beck, Seal, Ozzy and
Entertainment industry
In the midst of a flurry of corporate PR professionals associating non-profits with entertainment products to boost consumer products, the Entertainment Publicists Professional Society (EPPS) will host a panel discussion on creating brand awareness through cause-related partnerships. Moderated by Scott Pansky, President of EPPS, the event will feature industry specialists
Entertainment industry
Vivendi Universal Games and Radical Entertainment have joined forces to develop a series of multi-platform titles based on new and existing entertainment franchises. The partnership will yield six new titles, with Radical Entertainment exclusively handling the development. Vivendi Universal Games will also acquire a royalty-free license to Radical's
Entertainment industry
Baja Fresh, a leading Mexican Quick Casual segment, has announced its continued year-round support for the Recording Academy's 46th Annual GRAMMY Awards and MusiCares Foundation. As a proud sponsor, Baja Fresh is donating food, charity passes, and sponsorship to the prestigious music awards show and Person Of The
