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Technology, Entertainment, and CE Industry Alliance Accelerates Consumer Access to Next-Generation High-Definition Digital Entertainment

Strategic Insights

— 1 min read

On February 21, the Technology, Entertainment, and Consumer Electronics (CE) industry alliance announced the immediate availability of the Advanced Access Content System (AACS) under interim licensing agreements. The AACS specification is designed to accelerate the ability of consumers to enjoy new, flexible entertainment experiences and storage options, while maintaining traditional playback modes for prerecorded and recordable optical media, such as Blu-Ray and HD DVD. The AACS technology aims to create unprecedented flexibility, portability, and security for entertainment content, enabling it to be enjoyed on networked home, portable PC, or CE devices.

Key Takeaways:

  • The AACS technology is the result of unprecedented collaboration between consumer electronics, IT, and entertainment industries to facilitate next-generation high-definition entertainment.
  • AACS will enable a host of compelling new digital entertainment experiences for consumers worldwide, including new levels of interactivity, portability, and feature enhancement after purchase.
  • The final license agreement for AACS is expected to be announced in the coming months, allowing companies to develop devices and solutions based on the published specs and compliance rules.
  • The AACS LA is founded by IBM, Intel Corporation, Microsoft, Panasonic (Matsushita Electric), Sony, Toshiba, The Walt Disney Company, and Warner Bros. Studios, with the charter of enhancing consumers' entertainment experience offered by the next-generation of media.
  • Content owners, service providers, and manufacturers benefit from the AACS through ease of implementation and the opportunity to reach and serve a broad cross-section of consumers.

Statistics:

  • The AACS specification is designed to provide unprecedented flexibility, portability, and security for entertainment content.
  • The technology is expected to enable a host of compelling new digital entertainment experiences for consumers worldwide.
  • The AACS LA is founded by 8 prominent technology and entertainment companies, collaborate to enhance consumers' entertainment experience offered by the next-generation of media.
  • The AACS technology aims to create new levels of interactivity, portability, and feature enhancement after purchase.

Sources:

  • AACS LA founders IBM, Intel Corporation, Microsoft, Panasonic (Matsushita Electric), Sony, Toshiba, The Walt Disney Company, and Warner Bros. Studios
  • AACS LA spokesperson Michael B. Ayers
  • Research Director for the Envisioneering Group Richard Doherty
  • http://www.aacsla.com/,

http://www.prnewswire.com

Feb. 21

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