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Microsoft Corp.

Technology Sector Dominates Brand Value Creation in 2000

Strategic Insights

— 1 min read

Despite the ongoing challenges faced by many technology companies, including Microsoft's attempt by the Justice Department to split up the company and negative media attention on its chairman, Bill Gates, the sector created the most brand value in the past 12 months, according to Interbrand's Annual Survey. The survey, conducted in conjunction with Citibank, found that technology companies dominated the top five most valuable brands, with Microsoft increasing its brand value by nearly 24% over the past 12 months.

Key Takeaways:

  • Technology companies accounted for the majority of the top 75 most valuable brands, with Microsoft ranking second, followed by IBM, Intel, and Nokia.
  • The tech industry was the biggest brand value builder in the past 12 months, with most tech companies in the top 75 experiencing double-digit brand value growth.
  • Internet brands showed the highest growth in the past 12 months, with Yahoo! experiencing a 258% growth in brand value and Amazon.com experiencing a 233% increase from last year.
  • Consumer products companies like Coca-Cola, General Electric, and McDonald's also made strong showings in the survey.
  • U.S. companies dominated the ranking, with 42 of the top 75 coming from the United States, while Europe had 27 of the most valuable brands.
  • Foreign car makers like Mercedes, Toyota, Honda, BMW, and Volkswagen dominated the automotive sector, with only Ford making the list from the United States.

Statistics:

  • Microsoft's brand value increased by 24% over the past 12 months, reaching a value of $70.2 billion.
  • The tech industry was the biggest brand value builder in the past 12 months, with most tech companies in the top 75 experiencing double-digit brand value growth.
  • Yahoo! experienced a 258% growth in brand value over the past 12 months, while Amazon.com experienced a 233% increase from last year.
  • 75 brands qualified for the ranking in the survey, with the top 10 including Coca-Cola, Microsoft, IBM, Intel, Nokia, General Electric, McDonald's, Ford, Louis Vuitton, and Chanel.
  • The United States accounted for 42 of the top 75 most valuable brands, while Europe had 27.

Sources:

  • Interbrand's Annual Survey, conducted in conjunction with Citibank.
  • World's Most Valuable Brands Survey, Interbrand.
  • Interviews with Martyn Straw, President of Interbrand US, and Raymond Perrier, Managing Director and head of the New York office.

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