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Cable television broadcasting industry

Tempo: A New Television Network Dedicated to Caribbean Music and Culture

Strategic Insights

— 1 min read

Tempo, a new cable television network dedicated to Caribbean music and culture, is set to launch in October 2005 in the Caribbean and in 2006 in North America. The network will provide a mix of original and acquired programming that is vibrant, relevant to its audience, and true to the spirit of the Caribbean and its culture. Tempo will be advertiser-supported and target all people with a passion for the Caribbean lifestyle.

Key Takeaways:

  • Tempo will debut in October 2005 in the Caribbean and in 2006 in North America, with a mix of original and acquired programming that showcases Caribbean music, culture, and lifestyle.
  • The network will be advertiser-supported and will target all people with a passion for the Caribbean lifestyle.
  • Tempo will feature a star-studded launch event concert on May 31, 2005, at the South Street Seaport, Pier 16 in New York City, featuring performances by Wyclef Jean, Rupee, and other notable artists.
  • Wyclef Jean will have a creative partnership with Tempo, developing original series and documentaries and helping shape the network's musical taste and tone.
  • The network's shows will include offerings from MTV Networks' long form programming library as well as series from local Caribbean networks.
  • Tempo will partner with Cable & Wireless to provide exclusive mobile content to customers of Cable & Wireless' mobile brand, bmobile.
  • Cable & Wireless, a leading international telecommunications company, will be the charter sponsor of Tempo.
  • Tempo will air on Innovative Cable TV and other distributors across the Caribbean and North America.

Statistics:

  • Tempo will launch in 2005 with a mix of original and acquired programming.
  • The network will target all people with a passion for the Caribbean lifestyle, with a focus on music, culture, food, travel, sports, and lifestyle programming.
  • Cable & Wireless, the charter sponsor of Tempo, has customers in 80 countries around the world.
  • MTV Networks, the parent company of Tempo, owns and operates 100 channels worldwide, including MTV, MTV2, VH1, and Nickelodeon.
  • The partnership between MTV Networks and Cable & Wireless is a three-year exclusive agreement.

Sources:

  • Tempo press release, May 31, 2005
  • MTV Networks press release, May 31, 2005
  • Caribbean Tourism Organization's Caribbean Week 2005
  • Cable & Wireless press release, May 31, 2005
  • Innovative Cable TV press release, May 31, 2005
  • Wyclef Jean's press statement, May 31, 2005

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