Sign in Subscribe
Armed forces

Tesco Offers Free Breakfasts to Armed Forces Personnel and Veterans on Armed Forces Day

Strategic Insights

— 1 min read

Tesco cafés and coffee shops in Hampshire will be serving free hot breakfasts to members of the Armed Forces and veterans on Sunday, June 29. The offer is part of Tesco's commitment to thanking serving personnel and veterans for their service. Customers will need to present their MOD90 or Veterans ID card to receive a free breakfast, choosing from The Breakfast, The Veggie Breakfast, The Vegan Breakfast, or a Sausage Bap. The initiative is a gesture of appreciation from Tesco, the largest private employer of Armed Forces veterans in the UK.

Key Takeaways:

  • Tesco is offering free hot breakfasts to members of the Armed Forces and veterans at its cafés and coffee shops in Hampshire on Sunday, June 29.
  • The breakfast options include The Breakfast, The Veggie Breakfast, The Vegan Breakfast, and a Sausage Bap.
  • Customers must present their MOD90 or Veterans ID card to receive the free breakfast.
  • Tesco is the largest private employer of Armed Forces veterans in the UK.
  • Tesco received the Gold Award from the Defence Employer Recognition Scheme in 2016 and 2020 and was the first retailer to sign the Armed Forces Covenant in 2014.
  • Ashwin Prasad, Tesco's group chief product officer and executive sponsor of the Armed Forces Network, emphasizes the company's affinity with Armed Forces personnel.
  • Rhys Little, chair of the Armed Forces Network at Tesco, highlights the company's pride in its connection with the Armed Forces.

Statistics:

  • 100% of Tesco cafés and coffee shops in Hampshire will offer free hot breakfasts to members of the Armed Forces and veterans on Sunday, June 29.
  • 4 breakfast options will be available, including The Breakfast, The Veggie Breakfast, The Vegan Breakfast, and a Sausage Bap.
  • Tesco is the largest private employer of Armed Forces veterans in the UK, employing thousands of veterans across the country.
  • Tesco received the Gold Award from the Defence Employer Recognition Scheme twice in 2016 and 2020.
  • 1,000+ veterans and serving personnel are expected to attend the Armed Forces Day event in Hampshire on Sunday, June 29.

Sources:

  • Tesco website
  • Defence Employer Recognition Scheme
  • Armed Forces Covenant

Read more