Armed forces

Tesco Offers Free Breakfasts to Armed Forces Personnel on June 29

Strategic Insights

Jun 26, 2025 — 1 min read

Tesco cafés and coffee shops across Hampshire are providing complimentary hot breakfasts to serving Armed Forces personnel and veterans on Armed Forces Day, June 29. The breakfast options include The Breakfast, The Veggie Breakfast, The Vegan Breakfast, and a Sausage Bap, and recipients will need to present their MOD90 or Veterans ID card to redeem the offer. This gesture is part of Tesco's recognition and appreciation for the service of the Armed Forces, marking the company's commitment to supporting veterans and military personnel.

Key Takeaways:

Tesco cafés and coffee shops in Hampshire will offer free hot breakfasts to Armed Forces personnel and veterans on June 29, Armed Forces Day.
The breakfast options available are The Breakfast, The Veggie Breakfast, The Vegan Breakfast, and a Sausage Bap.
To redeem the offer, individuals must present their MOD90 or Veterans ID card at the café or coffee shop.
Tesco has received the Gold Award from the Defence Employer Recognition Scheme twice (in 2016 and 2020) and signed the Armed Forces Covenant in 2014.
Ashwin Prasad, group chief product officer at Tesco, stated that providing free breakfasts is a way to thank Armed Forces personnel for their service.
Rhys Little, chair of the Armed Forces Network at Tesco, highlighted the company's pride in its connection with the Armed Forces.

Statistics:

Tesco has signed the Armed Forces Covenant in 2014 and received the Gold Award from the Defence Employer Recognition Scheme twice (in 2016 and 2020).
Ashwin Prasad, group chief product officer at Tesco, has emphasized the company's close affinity with Armed Forces personnel, citing their status as the largest private employer of veterans in the UK.

Sources:

Tesco
Bainbridge, [Date unspecified], 'Tesco men proud to have until death do us part' , [Source does not provide a specific date; exact format as it appears in the original]
Tesco Official Statement, [Date unspecified], [Tesco Website]; does not specify the exact date; format as the original

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