Tesla Sales Plummet in Europe Amid Backlash Over Elon Musk's Views
Tesla sales across 32 European countries tanked 49% in April to 7,261 vehicles, according to data from the European Automobile Manufacturers' Association (ACEA). This decline comes as the electric car market experiences growth, with battery-electric vehicle sales rising about 28%. The slump in Tesla sales is attributed to protests and boycotts over CEO Elon Musk's involvement in politics, as well as other factors such as an aging model lineup and increased competition from Chinese brands.
Key Takeaways:
- Tesla's European sales fell by 49% in April to 7,261 vehicles, a significant drop from 14,228 in the same month last year.
- The decline in Tesla sales is the largest drop in the company's European market share, according to the ACEA data.
- Sales of battery-electric vehicles by all manufacturers rose about 28% in April, contrary to the decline in Tesla sales.
- SAIC, a Chinese automaker that owns the MG brand, saw its sales increase by 54% in April, outpacing Tesla's sales.
- Tesla's factories were shut down for several weeks this year to upgrade its best-selling Model Y, leading to supply-chain issues.
- For the first four months of the year, Tesla's European sales fell by approximately 39% to 61,320 vehicles.
- The decline in Tesla sales is a sign that the company may be losing ground to cheaper Chinese brands.
- Elon Musk's involvement in politics has sparked protests and boycotts, contributing to the decline in Tesla sales.
Statistics:
- Tesla sales in 32 European countries: 7,261 (April 2023) / 14,228 (April 2022) (-49%)
- Sales of battery-electric vehicles by all manufacturers: +28% (April 2023 vs. April 2022)
- SAIC sales in April 2023: up 54% (year-over-year)
- Tesla European sales (January-April 2023): 61,320 (-39% compared to the same period in 2022)
- Sales of gasoline and diesel-powered cars in Europe: slumping
Sources:
- European Automobile Manufacturers' Association (ACEA) data
- The Associated Press (AP news wire)