Batteries

Thai Auto Market Shifts Towards Battery Electric Vehicles (BEVs)

Strategic Insights

Aug 24, 2025 — 1 min read

The Thai auto market is undergoing a significant transformation as domestic sales of battery electric vehicles (BEVs) continue to soar. According to MG Sales (Thailand), BEV sales are expected to reach 100,000 units by the end of the year, with Japanese automakers likely to enter the BEV market to compete with Chinese rivals. The Federation of Thai Industries' Automotive Industry Club reports that BEV sales in the first six months of 2025 increased by 61% year-on-year, while internal combustion engine (ICE)-powered vehicle sales plummeted. Despite economic challenges, potential buyers remain interested in BEVs, driving sales momentum.

Key Takeaways:

BEV sales in Thailand are expected to reach 100,000 units by the end of 2025, driven by Japanese automakers' entry into the market.
BEV sales in the first six months of 2025 increased by 61% year-on-year to 54,084 vehicles.
ICE-powered passenger car sales decreased by 12% year-on-year to 72,512 units.
ICE-powered pickup sales dropped by 17% year-on-year to 73,620 units.
MG Sales (Thailand) expects to sell 25,000 vehicles by year-end, driven mainly by sales of the MG4 model.
MG plans to have BEVs and hybrid EVs each account for 50% of total production in the future.
The company will focus on producing and selling BEVs, with ICE-powered cars representing 30% of its total production.
MG is promoting sales of the new MG IM6 Premium, a BEV with a maximum driving range of 750 kilometres per charge.

Statistics:

61% year-on-year increase in BEV sales in the first six months of 2025.
54,084 BEVS sold in the first six months of 2025.
61% year-on-year decrease in ICE-powered passenger car sales.
12% year-on-year decrease in ICE-powered passenger car sales.
17% year-on-year decrease in ICE-powered pickup sales.
73,620 ICE-powered pickups sold in the first six months of 2025.
72,512 ICE-powered passenger cars sold in the first six months of 2025.

Sources:

Federation of Thai Industries' Automotive Industry Club
MG Sales (Thailand)

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