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Tourism

Thailand Launches 'Half-Half Travel' Project to Boost Domestic Tourism

Strategic Insights

— 1 min read

The Thai government, through the Tourism Authority of Thailand (TAT), has introduced the 'Half-Half Travel' project, aimed at stimulating public spending through domestic tourism during the Green Season. The project, approved with a budget of 1,760 million baht, offers half-priced accommodations in major tourist cities on weekdays and 40% off on holidays, with a maximum support of 3,000 baht per room or night. Additionally, users can enjoy an e-Coupon worth 500 baht for discounts on food and tourist activities. The project is expected to generate approximately 35,033 million baht in tourism revenue, with over 34,000 operators applying to join the project.

Key Takeaways:

  • The 'Half-Half Travel' project offers half-priced accommodations in major tourist cities on weekdays and 40% off on holidays, with a maximum support of 3,000 baht per room or night.
  • Users can enjoy an e-Coupon worth 500 baht for discounts on food and tourist activities.
  • The project aims to stimulate public spending through domestic tourism during the Green Season, with a budget of 1,760 million baht.
  • Over 34,000 operators have applied to join the project, which is expected to generate approximately 35,033 million baht in tourism revenue.
  • Entrepreneurs can apply to join the project from June 25 to July 31, 2025, via the website https://www.??????????????????.com.
  • The project will provide 500,000 privileges for accommodation, tourism products, and services nationwide.
  • Registrants can receive up to 5 accommodation rights per person, with 3 rights for major cities and 2 rights for attractive cities.
  • The general public can register to receive privileges via the Amazing Thailand application and book accommodation from July 1, 2025, at 8:00 a.m. until October 27, 2025, or until the privileges run out.
  • The recipient must be a Thai national, 18 years of age or older on the registration date, have an ID card, and register via the ThaID application to confirm their identity.

Statistics:

  • Budget: 1,760 million baht
  • Expected tourism revenue: 35,033 million baht
  • Number of operators applying to join the project: over 34,000
  • Number of privileges: 500,000
  • Maximum support per room or night: 3,000 baht
  • e-Coupon value: 500 baht
  • Registration period: July 1, 2025, to October 27, 2025
  • Travel period: July 4 to October 31, 2025

Sources:

  • Thai News Agency (27 Jun 2025)
  • Tourism Authority of Thailand (TAT)
  • Minister of Tourism and Sports, Mr. Surawong Thienthong
  • TAT Governor, Ms. Thapanee Kiatphaibool

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