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The NCAA's Tax-Exempt Status: A Multi-Billion Dollar Windfall

Strategic Insights

— 2 min read

The National Collegiate Athletic Association (NCAA) is poised to rake in billions in revenue from television rights, advertising, and merchandise, with its 2024 financial statement showing over $1.3 billion in income. Despite its nonprofit status, the NCAA is a multibillion-dollar behemoth that distributes roughly 60% of its revenue to Division I members, with the remainder spent on championships and "association-wide" programs. However, with the House v. NCAA settlement allowing student-athletes to profit from their name, image, and likeness, the NCAA's tax-exempt status is under scrutiny. It's time for the NCAA to shed its tax-exempt status and reincorporate as a for-profit entity.

Key Takeaways:

  • The NCAA earned over $1.3 billion in income from television rights, advertising, and merchandise in 2024.
  • 60% of the NCAA's revenue is distributed to Division I members, amounting to nearly $676 million in 2024.
  • The remainder of the revenue is spent on championships for Division I, II, and III schools and for "association-wide" programs.
  • The NCAA has been granted waivers by Congress and the IRS to exempt its broadcast rights and sponsorship deals from taxes.
  • Tax fairness suggests that if student-athletes must pay taxes on their income, the athletic governing bodies should, too.
  • The NFL and NBA were once nonprofit "business leagues" under the internal revenue code, but reincorporated as commercial enterprises and are now thriving.
  • If the NCAA were to shed its nonprofit status, it could invest in college athletic programs, buy into a broadcast network, or start its own streaming network.

Statistics:

  • $1.3 billion: NCAA's revenue from television rights, advertising, and merchandise in 2024.
  • 60% of revenue: Distributed to Division I members in 2024.
  • Nearly $676 million: Amount of revenue distributed to Division I members in 2024.
  • $948 million: NCAA revenue from broadcast rights in 2024.
  • $8.375 billion: Eight-year, $920 million contract with CBS that extends through 2032.
  • $2.5 billion: Combined revenue generated by the ACC, Big 12, Big Ten, Pac-12, and SEC in 2022.
  • $3.5 billion: Combined revenue generated by the Power Five collegiate athletic conferences in 2022.
  • $1.3 billion: Annual revenue generated by the College Football Playoff.

Sources:

  • Hodge, Scott (2024). NCAA's Tax-Exempt Status: A Multi-Billion Dollar Windfall. Unspecified publication.
  • NCAA (2024). 2024 Financial Statement.
  • IRS (2022). Exempt Organizations Technical Guide on UBIT.
  • Tax Foundation (2022). 2022 Tax Returns of the Power Five Collegiate Athletic Conferences.
  • College Football Playoff (2022). Annual Revenue Report.

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