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Information services

The New England Enters the Digital Age: Launching Innovative Internet Presence

Strategic Insights

— 1 min read

The New England, a Boston-based insurance and investment company, has made a significant move into the digital age by launching two internet sites, providing financial education and company data to consumers. This move makes The New England one of the first U.S. mutual life insurers on the internet and the first company featured in the new insurance center on NETworth, a platform operated by GALT Technologies. The company's needs-based approach focuses on financial education and services, rather than just product information, aiming to help consumers prepare for various life stages and financial needs.

Key Takeaways:

  • The New England launched two internet sites: its own homepage at http://www.tne.com and a site in the NETworth Insurance Network at http://networth.galt.com.
  • The company's approach focuses on financial education and services, providing useful information on financial requirements for various life stages, such as retirement and funding a child's education.
  • The New England's homepage includes links to related websites and references printed materials that might be helpful to consumers.
  • Chairman and Chief Executive Officer Robert A. Shafto championed the company's move into electronic commerce, recognizing its potential to fundamentally change the financial services industry.
  • The company invites visitors to send in comments, which will be used to continually "refresh" the sites' content and features.
  • The New England has a strong technology base and has developed the expertise to create and implement homepages for other companies interested in getting on the web.

Statistics:

  • The New England is represented by 81 general agencies and over 2500 agents across the country.
  • The company has over $65 billion assets under management through its investment affiliates.
  • GALT Technologies, the operator of NETworth, provides electronic information delivery and communications to over 60 mutual fund companies and more than 5,000 funds via the internet.
  • The media release mentions that The New England has a strong presence in the insurance industry, with a focus on electronic commerce and financial education.

Sources:

  • PRNewswire
  • The New England
  • GALT Technologies Inc.
  • Susan Bumstead (The New England) - sbumstead@tne.com, 617-578-4227
  • Allison Hartsoe (GALT Technologies) - allison@galt.com, 412-681-6100

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