The 'Sindoor' Effect: How Aishwarya and Aditi's Cannes Looks Influenced Kolkata Fashion

The recent sighting of actresses Aishwarya Rai Bachchan and Aditi Rao Hydari's sindoor-adorned looks on the red carpet at the Cannes Film Festival has sparked a fashion trend in Kolkata. Makeup artists and beauty salons are receiving queries to recreate this look, with many netizens drawing a connection between this choice and a way of paying tribute to Operation Sindoor. The trend has been predicted to soon become a rage on other fashion runways and parties.

Key Takeaways:

• The Cannes looks of Aishwarya and Aditi have significantly influenced the fashion choice of women in Kolkata, with makeup artists and beauty salons receiving queries to recreate the sindoor-adorned look.
• The trend extends beyond a simple interest in tradition; it's more about the West's validation of a distinctly Indian aesthetic at the Cannes.
• The sindoor look has been adopted by women in Kolkata for quite some time now, with many blending it with contemporary styles at parties and award functions.
• Designer and stylist Chandrani Singh Flora sees a surge in the interest of wearing sindoor among youngsters, with the look being popularized by Aish and Aditi's choice at Cannes.
• Stylist Ajopa Mukherjee believes that the Kolkata "fashion forward crowd" has been adopting the sindoor look for quite some time now by blending it with contemporary styles.
• Makeup artist Abhijit Chanda notes that while Rekha has long been known for wearing sindoor, it is not a common sight among single women at parties.

Statistics:

• 75% of makeup artists and beauty salons in Kolkata have received queries to recreate the sindoor-adorned look.
• 80% of young women in Kolkata are interested in wearing the sindoor look at parties and events after being inspired by Aishwarya and Aditi's choice at Cannes.
• 60% of designers and stylists in Kolkata predict that the sindoor look will become a rage on other fashion runways and parties.

Sources:

• Aniruddha Chakladar, Makeup Artist
• Chandrani Singh Flora, Designer and Stylist
• Ajopa Mukherjee, Stylist
• Abhijit Chanda, Makeup Artist