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The Walt Disney Company Takes Controlling Interest in toysmart.com

Strategic Insights

— 1 min read

The Walt Disney Company's Buena Vista Internet Group (BVIG) has acquired a controlling interest in toysmart.com, a leading online toy retailer specializing in high-quality and durable toys that nurture children's imaginations. The alliance aims to capitalize on the growing demand for educational and creative toys that encourage learning and play. By partnering with BVIG, toysmart.com expects to expand its online presence, strengthen its brand, and accelerate its growth in the emerging market of online toy commerce.

Key Takeaways:

  • The Walt Disney Company's Buena Vista Internet Group (BVIG) has taken a controlling interest in toysmart.com, a leading online toy retailer specializing in high-quality and durable toys.
  • toysmart.com focuses on the "good toy" market, which emphasizes high-quality and educational toys that nurture children's imaginations.
  • BVIG will hold three of five seats on the toysmart.com board of directors and provide marketing support to help build the toysmart.com brand.
  • The partnership aims to capitalize on the growing demand for educational and creative toys that encourage learning and play.
  • toysmart.com offers a range of toys and learning tools through its interactive website, including puzzles, building blocks, arts and crafts products.
  • The company has received awards for its eCommerce capabilities and operates from its headquarters in Waltham, Massachusetts.
  • Buena Vista Internet Group operates a range of family, entertainment, news, and sports Web sites, including Disney.com, Family.com, ABC.com, ABCNEWS.com, and ESPN.com.

Statistics:

  • 3: The number of seats BVIG will hold on the toysmart.com board of directors.
  • 5: The total number of seats on the toysmart.com board of directors.
  • 1999: The year in which BVIG acquired a controlling interest in toysmart.com.
  • Thousands: The number of toys and learning tools available through toysmart.com's website.
  • 3: The number of awards toysmart.com has received for its eCommerce capabilities.
  • 781: The phone number for toysmart.com's headquarters in Waltham, Massachusetts.
  • go.com: The new Internet business created by Buena Vista Internet Group and Infoseek Corporation.

Sources:

  • Business Wire, "The Walt Disney Company's Buena Vista Internet Group Takes Controlling Interest in Toysmart.com", August 25, 1999.
  • toysmart.com, About, no date.
  • Buena Vista Internet Group, About, no date.
  • Private Securities Litigation Reform Act of 1995, no date.

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