Sign in Subscribe
Motor vehicle drivers

THINK! Campaign Warns of Drink Driving Dangers

Strategic Insights

— 1 min read

As the summer months approach, a campaign is seeking to highlight the risks of driving under the influence of alcohol or drugs. The THINK! campaign, "Drink a little. Risk a lot," aims to educate drivers of the serious consequences, including loss of license, injury, or even death. In West Yorkshire alone, 130 people were killed or seriously injured in collisions involving impaired drivers in 2023.

Key Takeaways:

  • The THINK! campaign is targeting high-risk young male drivers with a series of warnings about the dangers of drink driving.
  • Lilian Greenwood, Minister for the Future of Roads, emphasized that the consequences of drinking before driving can be life-changing, including losing one's license and injuring or killing oneself or someone else.
  • Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Partnership and Deputy Mayor for Policing and Crime, urged drivers to think before getting behind the wheel, reminding them that drink driving can lead to devastating consequences.
  • Last summer, over 600 people were arrested for drink and drug driving in West Yorkshire.
  • The campaign will run throughout the summer through social media, radio, and in-pub advertising, targeting the high-risk demographic of young male drivers.

Statistics:

  • In 2023, 130 people in West Yorkshire were killed or seriously injured in collisions involving impaired drivers.
  • Last summer, more than 600 people were arrested for drink and drug driving across West Yorkshire.

Sources:

  • "Lilian Greenwood, Minister for the Future of Roads"
  • "Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Partnership and Deputy Mayor for Policing and Crime"
  • THINK! campaign, "Drink a little. Risk a lot"

Read more