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"Think Rice, Think Thailand" Campaign Aims to Promote Thai Rice in Global Markets

Strategic Insights

— 1 min read

The Department of Foreign Trade is launching a campaign to promote Thai rice in four target countries: China, Saudi Arabia, Hong Kong, and the United Arab Emirates. The campaign aims to increase the value of Thai rice exports and enhance the image of Thai agricultural products globally. Director-General Arada Fuangthong revealed that the department is organizing four key rice trade promotion activities in November 2025 to maintain existing markets and penetrate new ones, targeting 7.5 million tons of rice exports by 2025.

Key Takeaways:

  • The Department of Foreign Trade is promoting the "Think Rice, Think Thailand" campaign to increase the value of Thai rice exports and enhance the image of Thai agricultural products globally.
  • The campaign targets four countries: China, Saudi Arabia, Hong Kong, and the United Arab Emirates.
  • Thailand aims to export 7.5 million tons of rice by 2025.
  • The country is a major rice exporter to China, averaging 440,000-750,000 tons per year, capturing a 23 percent market share.
  • Thailand is one of the main rice exporters to Saudi Arabia, exporting 14,000-30,000 tons per year, holding a 12 percent market share.
  • Thailand remains the number 1 rice exporter in the Hong Kong market, holding a 60 percent share of the total rice import volume of approximately 300,000 tons per year.
  • The Department will participate in four key rice trade promotion activities in November 2025: CIIE 2025 in Shanghai, Foodex Saudi 2025 in Jeddah, rice import delegation visiting Thailand, and Thai SELECT Festival 2025 in Dubai.
  • These activities aim to enhance the image of Thai rice in terms of quality, standards, and taste, making it recognizable in the global market.

Statistics:

  • Thailand aims to export 7.5 million tons of rice by 2025.
  • The country is a major rice exporter to China, averaging 440,000-750,000 tons per year.
  • Thailand holds a 23 percent market share in China.
  • Thailand is one of the main rice exporters to Saudi Arabia, exporting 14,000-30,000 tons per year.
  • The country holds a 12 percent market share in Saudi Arabia.
  • Thailand remains the number 1 rice exporter in the Hong Kong market, holding a 60 percent share of the total rice import volume of approximately 300,000 tons per year.
  • 80 percent of the total rice import volume in Hong Kong is Thai Hom Mali rice.

Sources:

  • Thai News Agency (Thai News Agency, 30 Oct 2025)

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