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Software industry

Third Screen Media's 2006 Growth Fueled by Mobile Advertising Demand

Strategic Insights

— 1 min read

Third Screen Media, a software and services company, saw significant growth in 2006 as demand for mobile advertising campaigns and the availability of a large mobile advertising inventory drove the company's expansion. The company added MSNBC.com as a MADX|Publisher customer and Universal McCann as a MADX|Agency customer, with the latter enabling the expansion of consumer advertising campaigns to the mobile platform on behalf of its clients, including Microsoft, Johnson & Johnson, Intel, and Sony. The company's MADX|Agency solution enabled major brand campaigns to reach millions of mobile handsets across various industries.

Key Takeaways:

  • Third Screen Media's 2006 growth was fueled by growing demand for mobile advertising campaigns and the availability of a large mobile advertising inventory.
  • The company added MSNBC.com as a MADX|Publisher customer, with the latter adding to the growing list of major publishers to leverage TSM's solution to enable advertising on mobile Web properties.
  • Universal McCann became the latest advertising agency to implement TSM's MADX|Agency, enabling the expansion of consumer advertising campaigns to the mobile platform on behalf of its clients, including Microsoft, Johnson & Johnson, Intel, and Sony.
  • In 2006, campaigns appeared on millions of mobile handsets from major brands in industries such as automotive, consumer packaged goods, hospitality, financial, and food and beverage.
  • Campaign budget averages rose from $25,000 to more than $150,000, with a continued increase in the influx of large brands incorporating the mobile platform into their marketing plans.
  • Third Screen Media added more than 50 publishers to its TSM|Network and two worldwide agencies as charter MADX|Agency customers, helping to bring hundreds of mobile advertising campaigns from global brands across multiple industries to more than 10 million consumers.
  • The company's TSM|MediaEffect research survey, provided insights into mobile advertising campaign brand awareness and effectiveness.

Statistics:

  • In 2006, campaigns appeared on millions of mobile handsets from major brands in various industries.
  • Campaign budget averages rose from $25,000 to more than $150,000 in a single year.
  • The company added more than 50 publishers to its TSM|Network in 2006.
  • The TSM|Network provided access to a targeted audience base of over 150 million monthly impressions.

Sources:

  • MSNBC.com
  • Universal McCann
  • Third Screen Media (www.thirdscreenmedia.com)
  • David Cohen, EVP, US Director of Digital Communications, Universal McCann
  • Kyoo Kim, MSNBC.com's VP, Sales
  • Tom Burgess, CEO, Third Screen Media

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